In the current digital world, it’s crucial for companies to have a strong brand identity in order to remain competitive. A recognisable brand will not only allow you to have an edge over your competitors, but it can also help your business to grow.
Here’s how can lanyards can help with your brand identity:
- Visuals
Business branding is a vital strategy that helps with defining who you are as a company. Visual components include your logo, company colours, slogan etc. With lanyards, you can incorporate your brand identity onto its design and since it’ll constantly be worn by your employees, you’ll be getting consistent brand awareness which will help build connections with customers in the long-run.
2. Promotional Gift
Not sure what promotional gifts to give your customers during trade shows and events? Lanyards are a great promotional gift as they’re not just inexpensive and easy to personalise, but they’re also a practical and effective marketing tool.
Individuals who receive lanyards are likely to find a way to use them and if they’re aesthetically pleasing and have your company’s branding incorporated into it, it will help with ensuring that your brand reaches a wide customer base.
If you’re not a fan of giving away complimentary promotional gifts, you can also consider having employees wear it around their neck during events or trade shows as a way to increase awareness of your brand to external companies.
Moreover, wrist lanyards are a practical and stylish way to promote your brand identity. These lanyards are worn around the wrist, and they typically feature a strap or band that is adorned with your brand’s logo, colors, or other identifying elements.
One of the primary benefits of wrist lanyards is that they provide a convenient and visible way to display your brand to the public. Whether you are attending a trade show, conference, or other public event, 4inlanyards can help to increase awareness of your brand and make it stand out from the competition with their custom write lanyards.
Overall, wrist lanyards are a versatile and effective way to promote your brand identity and improve the visibility of your business. They are a cost-effective marketing tool that can help to increase brand recognition and enhance your company’s image.
3. Employee Awareness
Other than promotional reasons, you can also have employees wear lanyards around their neck during shows or even when they’re in the office to not just convey professionalism, but also instil a sense of morale as it unites them with a sense of purpose.
Branded lanyards are known to improve employee productivity and since it also displays their employee cards, it can also help with employee identification and security.
4. Customisable
One of the greatest benefits of lanyards is the fact that you’re able to customise the design of your lanyard with ease. By customising your lanyard design, you’re creating a strong visual that will resonate in customer’s minds.
With custom lanyards, you can opt for fully printed lanyards, ones with screen print, colourful lanyards and whatever else you’d like. Other than the design, you can also customise with various lanyard accessories.
These accessories include clips and attachments that make it more convenient for the wearer along with badge holders that can not only accommodate both single and double ended lanyards but also come in a wide range of sizes and are waterproof.
Getting started with lanyards
As seen from the above, there are plenty of reasons why you should look at lanyards – especially if you’d like to build your brand identity.
Not only can lanyards help with supporting your brand from a visual standpoint, but you can also use it as a promotional piece, increasing employee awareness and more.
In addition, you can also customise your lanyard to a certain design and colour that suits your needs best.
