SEO vs. SEM – what are they and what is the difference? SEO stands for search engine optimization. SEM stands for search engine marketing. The primary goals of SEO and SEM are to increase the …
Are you wondering why SEO is important when it comes to your website? To have a successful online presence that will get your company in front of tons of online users and quality leads, you …
93% of online experiences begin with a search engine. That might sound obvious, but think about it for a second, almost everyone on the internet is going through a search engine. It’s likely how you …
Did you know that 50% of businesses shut their doors after their 5th year in business? If you want to make sure that you are not part of this statistic it is important to stay …
Marketing can feel like a never-ending cycle that doesn’t get the results you’re hoping for. If this sounds like where you’re at, ask yourself if you’re focusing on the right marketing forms. Did you know …
Businesses invest billions of dollars in Google AdWords campaigns. They have a huge promise of generating a 2:1 return on investment. Yes, you can double your money with an AdWords campaign. That’s not guaranteed, though. …
The difference between SEO and PPC is night and day. You can think about the difference like this. Organic traffic is a gorgeous wildflower that grows when it’s in the sun and when it has …
The main reason for setting a business up is to make profits and surely increase this profit as time goes on in the long run. There are different and new strategies for making businesses and …
Competitions are at an all-time high for businesses. Small and medium enterprises look for elaborative techniques to establish their brand value to the targeted audience and globally. On the other hand, big companies have to …
Did you know that 37% of small businesses spend less than $10,000 per year on advertising? That shows that micro-advertising campaigns can be extremely effective. The best small-scale advertising tool you need to know about …