Are you an aspiring influencer? First, you need to build a targeted audience on the right social media platforms.

Becoming an influencer is something anyone with the right tools and determination can achieve. Influencers are becoming an integral part of most company’s social media marketing strategies. It is now a viable career path with lots of opportunities.

Yet, there are many kinds of influencers on many different platforms. To kickstart your career as an influencer, you should first grasp the benefits of various platforms. Then you can decide which sites are right for you.

We’re breaking down the five most popular influencer marketing sites in this social media platforms list.

Facebook

Facebook is the most obvious venue for influencer marketing because it is the world’s largest social media site with a global reach. No matter who your target audience is, they’re on Facebook.

Influencers on Facebook can reach more targeted audiences than Facebook’s advertising algorithms. This results in more successful marketing campaigns.

Facebook is also pushing groups. Facebook groups are one of the most effective ways to create an engaged audience and better brand reach.

Twitter

Twitter is another excellent option for influencers to promote their brand. According to a Twitter survey, 49 percent of Twitter users rely on influencers for recommendations.

Twitter is also one of the most cost-effective influencer marketing methods, thanks to its format of short tweets. Many micro-influencers charge $100 or less for branded tweets. This makes Twitter an excellent platform for influencers who are getting started.

YouTube

YouTube is a great marketplace for influencers to build awareness.

Influencers express far more information through video than they could through social media posts. This enables YouTube influencers to create a more personal experience. They can express themselves to their audience on a deeper level.

The best part is that YouTube videos stay current and accessible for months or years after they’ve been posted. Therefore, using video sites will have a longer-lasting impact than social media campaigns. This means that your hard work will pay off on YouTube.

Instagram

Over the last few years, this image-based social networking site has risen to become one of the digital marketing powerhouses. With it has come a flood of influencers eager to help businesses showcase their products and services to the people. The Instagram influencer marketing industry is already worth over $1 billion.

However, Instagram users will usually only be attracted to accounts that are already popular. For this reason, you might consider racking up free Instagram likes. The popular your account looks, the more followers you’ll gain.

TikTok

Many influencers are discovering that TikTok is a terrific way to expand their audience. TikTok allows users to link their bios to their YouTube channels or Instagram accounts. This gives influencers with a following on these platforms a way to easily refer people who find them on TikTok back to these sites.

Business owners are capitalizing on this by launching TikTok influencer campaigns. The app has so many different types of influencers that every brand can identify the ideal one to collaborate with for a campaign. You may also use TikTok to determine the best folks within your niche and budget.

Get Started With This Social Media Platforms List

Though influencer marketing occurs on almost any network where people share content, these five sites are the most popular. This is because they all have large audiences and existing influencers who are already successful.

As a new influencer, you will quickly develop awareness by leveraging the sites on this social media platforms list. If you’re wondering how to jumpstart your influencer career, check out our guide on how to build a following online.

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