What is SEO?
- Section 2: SEO Basics – What are keywords and where do they come from?
- Section 3: SEO Basics – Who can help you with SEO?
- Section 4: SEO Basics – How do you optimize for keywords?
- Section 5: SEO Basics – Search engines and how they work?
- Section 6: SEO Basics – How do you stay safe with SEO?
- Part 2 – Other Keys to SEO
- Section 7: SEO Basics – Site Speed & Error Codes
- Section 8: SEO Basics – On Site and off Site Search Engine Optimization
- Part 3 – Getting Started
- Section 9: Getting Started – Google My Business
- Section 10: Getting Started – SEMRush
- Section 11: Getting Started – MozCast
- Section 12: Getting Started – Wordtracker
- Section 13: Getting Started – Dictionary.
The importance of SEO
You can make almost any business website from any size or industry marketable with a little help from SEO.
A decent SEO expert can help your website gain visibility, get a significant share of search traffic and compete with the big boys.
You should take the opportunity and start building a website that sells, connects, and engages people, and needs an SEO expert.
The goal of SEO is to rank websites high in search results when someone searches for a particular search term.
There are many different ways of getting more exposure and drive traffic to your website, but if you are serious about your business, then you will pay extra attention to SEO.
How to get started with SEO
SEO basics with Gotch SEO Academy
Did you know that 98% of job applications now include a company’s search visibility on the search engines?
When it comes to SEO, like many other internet marketing tools, search engine optimization (SEO) is increasingly important.
It’s a complex area to get your head around.
Yet you should keep learning about the intricacies of SEO, because search engine traffic is critical for businesses to survive.
You don’t have to have an SEO expert on hand to learn about the principles of SEO and be a successful digital marketer.
In this course, you’ll learn how to get started with SEO.
You’ll also learn how to analyze competitors and decide on a future strategy.
Why you should hire a professional
This video is from a prior Goliath Web Design Summit, but if you want to ensure that you don’t mess this up or let someone else mess this up for you, consider hiring a professional SEO company.
Whether you need a quick SEO project or a major overhaul, you’ll be better off hiring a pro and going through the process yourself than allowing a newbie to work on your site. And if you don’t hire a pro, you’re not going to get any work done.
Gotch SEO Academy provides in-house SEO for an affordable price and can save you from starting from scratch.
What’s Gotch SEO Academy Doing for You?
If you want to hire a pro, but don’t want to waste your time working with a pro who isn’t skilled, or want to save money, but still want to work with a pro, then you should hire a Gotch SEO Academy.
What are the SEO tools that will help you?
Search engine optimization (SEO) tools can help you analyze your website’s traffic, discover where it is coming from and what drives it to your site.
In this post, you’ll learn the seven most popular SEO tools and what makes them stand out from the competition.
Tools
Prestashop
Prestashop provides easy website management. For beginners, you can use Prestashop to create an easy-to-use site.
Some of the services you can use on Prestashop include using many add-ons to customize your site and serving images and media.
The main features in Prestashop are mobile and mobile optimisation, customization and social media integration.
SEO features include video optimisation, image search and multiple backlinks to your site.
On-Page Optimization
SEO Basics with Gotch SEO Academy
The real internet battle is finding the right balance between accuracy and speed. SEO is a multi-faceted field of science, and there are innumerable sources to find solutions to your own business SEO problems. At Gotch SEO Academy, you will learn how to choose, analyze and integrate the right SEO tools to increase your website’s traffic and revenue. Our new course, SEO Basics with Gotch SEO Academy, will arm you with the knowledge and understanding you need to optimize your website and transform it into a viable business online.
In this class, you will learn the principles of keyword research, how to identify key search terms, and how to rank your website for these key terms.
Off-Page Optimization
- On-Page Optimization
- Google Analytics
- Google My Business
- Website Optimization
- YouTube SEO
- Location Scoring
- Local SEO
- Localization
- Local Traffic Driving
- Domain Authority
- Referral Marketing
- Social Media SEO
Backlink Ranking Factors
It’s very important to understand SEO basics, because SEO is a multi-faceted process that takes time and patience. Once you learn the basics, you can do more complex techniques to enhance your SEO. Let’s start by learning what off-page optimization is.
What Is Off-Page Optimization?
The most basic method for SEO is to put the content on your site on the appropriate page. As Google and other search engines work to display the most relevant and accurate information for a searcher, you have to be accurate.
Organic Search Engine Optimization or SEO
About the Author
Sasha Knowles
Sasha Knowles is an entrepreneur, social media influencer, and CEO of Gotch SEO Academy. She is a celebrity public speaker, a serial entrepreneur, and thought leader in online marketing and SEO. As CEO of Gotch SEO Academy, Sasha runs a women-owned SEO agency specialising in Google, Facebook and digital marketing. Gotch is a digital marketing agency offering services in: SEO, PPC, lead generation, search engine marketing, ecommerce and more.
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Principle
By Sasha Knowles
You need to create content for search engine purposes.
Now, before you read on, check to see that you haven’t made an already indexed page inaccessible. If you have, then you need to go through and correct it.