Strong Identity: How to Create a Brand

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81 percent of consumers say that they need to trust a brand to buy from them.

How is trust built? When it comes to brands, through recognition!

Creating a brand is a significant step in any company’s development process. Read on to learn how to create a brand that’s recognizable and attractive to new customers.

Discover Your Purpose

It would be best if you started by establishing what your purpose is and how it relates to your product or service.

For example, if you sell an item made from recycled plastic, your purpose might be to create a cleaner earth. But, on the other hand, if you do nails, your goal might be to help people feel more confident and recognize that nails play into that.

Whatever your business is, developing a brand starts with your “why?”

Determine Your Target Audience

Now that you’ve established your purpose and the why behind your brand, you can use that information to define your target audience.

Knowing who you’re trying to attract will drastically impact your brand identity and brand voice. Try starting with a general idea and then narrow it down. If your first thought is to target working mothers, you might eventually narrow it down to working mothers between the ages of 25 and 45 who work from home.

The narrower your audience, the more competitive your brand will be.

Outline Your Brand

The next step is to outline the key qualities of your brand and use these to determine your brand mission and vision statements.

This step can feel a little overwhelming, so consulting with an expert, like Sara Shake, is a good idea. They can help you create a brand that engages and excites your audience while remaining authentic to you.

Form Your Brand Voice

Your brand voice will establish the vocabulary you use on your marketing: your website, business cards, social media, etc.

Ultimately you want to go with a brand voice that will resonate and feel familiar to your target audience. Will they want to hear from a company that’s professional, friendly, technical, or sarcastic?

There is an endless list of adjectives that you could use to establish your brand voice.

Build a Brand Story

You want customers to know three main things:

  • who you are
  • what you can offer them
  • why they should care in the first place

A brand story is your opportunity to communicate with your audience on a personal level. Even if your company has 50,000 customers, you want everything to feel cohesive and directed towards them specifically.

Create Your Logo

Your logo might end up being the single most identifying thing about your brand. Think of the Nike swoosh, Google’s multicolor design, or Apple’s bitten apple. You instantly recognize these brands when you see this tiny symbol.

To set yourself up for success, choose a simple logo and incorporate whichever brand colors you choose. Use this logo and these colors on every single marketing material in the future.

How to Create a Brand—Successfully

Figuring out how to create a brand that is relatable, recognizable, and attractive is no small feat. This article highlighted six things that you need to do to set yourself up for success.

Outline your brand and its purpose and determine your target audience. From there, form a voice and story and tie it all together with a logo that people will associate with it.

Establishing a successful brand identity is the single most valuable tool you can have.

Did you enjoy reading this article? Then, be sure to look at the rest of our site to find other helpful information to get your business started on the right foot.

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