According to studies, only about 2% of sales occur at the first contact with a potential customer. Besides, about 60% of people inquiring about products only purchase about three months later.
It’s vital to constantly follow up on leads and existing customers to keep them interested in your services and products. Failure to do this will lower the chances of closing a sale and affect your ad campaigns. It can also lead to significant losses and, in some cases, business failure.
Are you wondering how to increase sales and grow your brand?
Continue reading to discover nine sales tips and tricks to help generate better ROI for your marketing assets. We’ll also explain how to implement these tips to ease managing a business and expanding your customer base.
1. Study Customer Behavior
One key strategy for increasing sales is learning more about the behavior of your target consumers. This process allows you to identify the factors that influence buying habits and cause leads not to buy a product.
With the information gathered from such a study, you can develop sales tactics to address specific customer needs. These may include filling the market gap by promoting high-demand products and replacing outdated models.
Studying customer behavior also allows a brand to strengthen customer relationships by offering tailored services. Instead of upselling what you already provide, suggest complementary goods that may add value to the products they already use.
2. Perform a Content Audit
As lifestyles change, more people are adopting different buying strategies. In particular, about 63% of shopping experiences now begin online.
With such a high number of consumers using online platforms to discover brands, leveraging your website to increase sales is crucial. Start by conducting an audit to determine if the content on your page is engaging, accurate, and relevant.
After that, repurpose the existing blogs and website copies to focus on products that bring in more sales revenue. Besides that, identify gaps through keyword research and competitor analysis. You can then modify the information on your platforms for improved online visibility.
3. Leverage Your Social Media
Optimizing various social media sites is an ideal method for growing a business and getting new leads. First, identify the platforms your target clients prefer to use for product research. You may then leverage them by coming up with strategies to increase awareness and product sales.
Such can include influencer marketing and enticing content like guides and how-to tutorials. The sites should also have a products catalog and a clear description of the services you offer.
With such information on your social media pages, visitors can learn more about the brand with minimal research. This measure also shortens the buyer’s journey and makes it easier to close a sale within a shorter duration.
4. Improve Sales Management
Your advertising campaigns may generate leads, but are you converting them to clients? One effective way to improve your conversion rate is by implementing various direct sales management strategies.
These can include:
- Coaching your sales team
- Adopting CRM tools
- Encouraging competition in your sales team
Further, look into your lead management strategies to ensure you have incentives to encourage sales. If not, consider adopting policies like selling gift cards, providing learning opportunities, and issuing reward points.
5. Nurture Existing Clients
Focusing on your existing customers can boost sales even with limited funds. Other than that, it expands your customer base through referrals and references.
Identify the needs of your clients by conducting regular surveys, interviews, and social media listening. These will allow you to identify if the products you currently offer meet market expectations. You can then share the data gathered with the marketing and sales departments.
This way, they can adopt strategies to reorganize the sales process and meet specific client needs. The company can also modify its products to offer a better customer experience, boost sales and encourage retention.
6. Get Customer Feedback
Another way to increase business sales is by getting customer’s feedback. Contact previous clients to request a comprehensive review of the products and services offered.
Find out if they feel satisfied with the customer service and whether they had any issues in the buying process. Other than that, calculate the net promoter score by inquiring how likely they are to recommend you.
Based on the feedback provided, you can identify areas the company needs to improve for better service delivery. Reviews can also help identify new opportunities that the brand may optimize to generate more sales leads.
7. Analyze Your Competition
Standing out from key competitors improves the chances of targeted consumers noticing a brand. Determine how other sellers in the industry entice their clients by conducting a competitor analysis.
During the process, check the product features they highlight and identify the after-sale services offered. You should also assess if they tailor services to meet the needs of a specific market section.
With this information, assess how to remodify your sales strategies to distinguish your brand. Some of the ideas you can apply are innovation, value selling, and using virtual communication platforms.
8. Regular Product Promotion
Running product promotions is the best way to reward your customers and boost sales. Set a schedule of when to publicize specific items while ensuring it doesn’t collide with your competitor’s.
Apart from that, leverage promotion periods such as holidays, black Friday, and anniversary months. You can also run social media contests and offer special introductory offers.
Applying these strategies can encourage customer loyalty and boost direct sales through referrals. Promotions are also an ideal way to introduce new products and entice leads.
9. Build a Community
Community building encourages communication with existing clients and creates brand loyalty. Revise your social media pages and website to ensure they are not too promotional. Instead, upload informative content and use language which reflects that you care about your customers.
Doing this can boost engagement and position the brand as an expert in the field. In the long run, more clients will consider your products as the best solution to their problems. Instilling such a notion in your target market will then simplify selling products with fewer follow-ups.
Learn More on How to Increase Sales
Determining how to increase sales allows you to remodify your strategies for better marketing results. It also simplifies streamlining the sales process to shorten the buyer’s journey and earn more revenue.
For more information on sales and marketing, browse this page now to discover other posts.