According to the U.S. Department of Commerce, e-commerce sales soared above $200 billion in the first quarter of 2021 alone. Needless to say, the potential for making an excellent living with an online store is absolutely there.
Now, not every store will make millions. However, you’re much more likely to find success if you know how to start an online store and take the correct steps along the way.
To help you on your journey toward success, we’ve put together this guide including everything you need to know about starting an online store. Read on to learn the steps necessary to create a thriving e-commerce website.
Create a Brand Identity
There are millions upon millions of small businesses out there, how will you set yours apart from the rest? This is where your brand identity comes in. It’s what makes your brand unique and gives people a reason to shop with you rather than with your competitors.
How will your products or services be different? What makes you better than the next e-commerce shop? Research other brands in your industry, identify where improvements could be made, and make them.
Identify Your Target Market
The next step is to identify your target market. In other words, who will you be selling to? Knowing what your target customer looks like will help you cater your products, marketing, and design specifically toward them.
Again, take a look at similar businesses to yours to get an idea of what their customer base likes and what works for them.
Choose a Domain Name
This is one of the most important steps of the process regardless of whether you’re starting a side hustle or creating a full-time business for yourself, so take your time. Your domain name will be your calling card, a reflection of you and your company.
The trick is to pick a name that’s unique and meaningful to you while also being simple to spell and easy to remember.
Avoid using numbers in your domain name or any top-level domain other than “.com”. These will make customers question the legitimacy of your brand.
Pick an E-Commerce Platform
Once you have your name, it’s time to choose a platform. There are a few options that you can choose from here.
The first is to create your own website from scratch. Keep in mind that this takes a great deal more time and effort than the other options. Those looking for a faster, easier route should choose an existing platform on which to set up your store.
Look for one that’s helpful and efficient while cost-effective. You don’t want to spend a fortune on your e-commerce fees right away and risk losing money on your venture as a result.
If you’re feeling lost, no worries! Sites such as Shop and code exist to help you make the right choice for you and your online store.
Begin a New Career by Learning How to Start an Online Store
If you’ve always dreamt of opening your own store, there’s no better time to start than today. And now that you know how to start an online store, you’re ready to get started!
It’s going to take time and hard work, but if you have a passion for your business and the items you’re selling, you’ll find that the success you’ve always wanted is right there waiting for you.
Looking for more tips and tricks for getting the most out of your online store? Be sure to check out our blog!