Successful businesses depend on talented individuals. Fail to attract the right personnel to your organisation, and you’ll suffer an enormous disadvantage. But bringing in the right people is about more than offering a high salary: you’ll want to also think about the combination of perks you’re offering.
But which perks, exactly, are most attractive to your would-be recruits? Let’s consider a few of the options.
In the wake of the Covid-19 pandemic, workers have experience of working from home – and they’re more likely to seek out employers which offer a compelling work-life balance. If you can offer flexible working time, then you’ll appeal to a broader range of candidates. You might even bolster productivity, too: workers who can contribute according to their own personal schedules are likely to be better motivated and more productive.
When employees can see a path forward for themselves within the organisation, they’re more likely to commit for the long term. This path might come in the form of promotion opportunities, in-house training, or a chance to put forward new ideas and suggestions. In most cases, a combination of all of these things will tend to yield great results.
Opportunities for rest and relaxation can be invaluable to some employees. Offering onsite yoga, a gym, or even a changing facility for those who’d like to jog or cycle into work: these can all be invaluable. Not only will you get happier workers, but you’ll also get healthier ones who will contribute more to your business over the long term.
For roles that demand a lot of travel, a company car makes a worthwhile perk. They can be expensive, but in many cases this cost is justified in the long term. When budgeting, you’ll want to think not only about the cost of the vehicle itself, but of all the running expenses like fuel, insurance and maintenance. Book your MOTs online in advance to ensure the car is well-looked after and minimise any issues. Don’t forget about frequent servicing as well throughout the year to limit the chance of cars not passing their MOT.
There’s no such thing as a free lunch – but paying for a sit-down meal for the entire team can demonstrate your goodwill, while providing everyone with a chance to relate to one another in a social setting. You can even throw in a little bit of alcohol – this demonstrates that you trust your employees to show restraint. Just make sure that drinking doesn’t become a cultural requirement.