Everyone knows that link building is the hardest part of SEO, from building a strategy to aligning the resources you’ll need to successfully execute that strategy. And yet, when BuzzSumo and Moz teamed up to examine the link building practices associated with 1 million articles, they found that most had neither any links pointing to them nor any shares. In fact, 75% of the articles randomly selected as part of the study had no external links.

Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win. And when you need a big group of links earned regularly, the challenges are significantly higher.

In this whitepaper, North Star Inbound pulls back the curtain and offers a glimpse into the different roles that are essential to a successful link building process, how to position and scale them, as well as the traits to look for in new hires. Read on to learn more about how to structure your team, starting with summaries of each of the different roles.

source: http://marketingland.com/build-house-link-building-team-216421

Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a lot of us wonder where to share our content. To determine where the best place is to share it, let’s talk about the goals of our program. Once we know what we’re trying to achieve, it might be easier to determine where it should go.

Program goals could be:

• Brand awareness
• Lead generation
• Keyword rank improvement
• Site traffic increases

There are other goals we could be working toward, but in my experience, most content marketing programs seem to focus on one or more of those four areas.

If your goal is brand awareness or lead generation, then posting content on another site might make great sense. If you are trying to build your audience overall, having your content shared on another website via a guest blog post could introduce new people to your brand and drive leads. Heck, it could even drive traffic for you. If the site you’ve partnered with will promote your post via their social channels and share it with their followers, you have an even better chance of gaining additional exposure.

What is Business to Business Marketing, Businesstomark?

If your goal is keyword rank improvement for specific keywords, there could be several potential placement strategies.

• First, posting to your site can help because the more relevant, high-quality content you have on the site, the more likely it is that Google will see you as an authority on the subject and, in turn, rank your page.

• Second, posting on another site that has a higher domain authority than you and provides you with a follow link back to your website could help your site’s overall authority increase, which, in turn, makes it easier to rank for specific keywords.

How do you determine which strategy is right for the situation? Look at your overall keyword portfolio and determine where you need the most help.

If you have a term you’re ranking on page 2 for, and you have a great piece of content that’s optimized for that specific term, it’s possible that adding it to your site will give you the lift you need. However, if you’re trying to increase keyword rank for multiple terms or build your site’s overall authority, posting on another site may make more sense, as it can help your domain authority.

When you’re writing content, remember there are lots of places your audience spends time online, and honestly, they’re probably spending the least amount of time on your website or blog. If you want to grow your audience, you need to figure out where they are and share content there.

Where can you post content?

• LinkedIn – If you’re targeting the B2B market, LinkedIn is a great content publication option. You have decision-makers checking in regularly and reading items in their news feed. You can write a new post or share one that’s been published somewhere else previously.
• Medium – If you haven’t checked out Medium.com, it’s time. It’s a publishing platform where you can share content. They’ve made it easy to import blog posts from another site right into their platform. You have the option of creating new material or resharing from somewhere else.
• Your blog or website – How often are you adding new content to your site or blog? You want to be adding new content on a regular basis. Most blogs have one to three new posts per week in an effort to increase traffic and leads.
• Facebook – Share your blog posts, guest posts, updates and more on your Facebook page.
• Twitter – Due to the fast nature of Twitter, you can share and reshare your content there multiple times in a day or week. Be sure you change the tweet each time and keep it engaging.
• Other blogs (guest blog posts) – If you can write a post for someone else, seriously consider it and see if it makes sense for you. Yes, there’s a time commitment, but it can lead to traffic, brand awareness and conversions.

When trying to decide where to post your content, think seriously about the goals you have for the program or a specific piece to determine where you should post it. And then, no matter where it’s posted, be sure you share it via your social channels. If you post it on another blog, ask them to share it, too, and reshare their shares of the content.

source: http://marketingland.com/best-place-post-content-216111?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&int=intContent&mkt_tok

Before you anticipate spending any Advertising cash, set aside the opportunity to take a gander at Free online administrations to bolster your Company dispatch. You don’t need to be a little start-up to appreciate the advantages of Free Advertising. Huge numbers of the bigger, well-build up organizations are likewise investigating Free Advertising potential outcomes. Free Advertising can be found in an assortment of online Business registries Latest informative Business To Marketing article.

Free Business Index Online

Buyers are continually swinging to registries when hunting down a Company. Stop and consider the measure of times you have swung to an online catalog to find out about neighborhood eateries, shops, market, and the sky is the limit from there. Indexes keep customers educated and aware of everything for all things in their general vicinity.

If you are another or existing Company on a tight Advertising Budget you ought to swing to Free online indexes and posting. Those locales are important Tools developing in prominence day by day. Online indexes are one of the most effortless and best areas for Free Advertising.

It is imperative to recall that not each Business index is Free. Numerous indexes flourish with offering promotion space or more noticeable postings to profit and increment incomes. Before you focus on any online Business catalog there are a few stages you ought to consider.

To begin with, what kind of Business registry am I searching for? You need to list your Company close by with comparative Businesses in your general vicinity. For instance, if you simply opened a bar you ought to search for Business catalogs that incorporate eateries, diners, and bars. After you discover a rundown of the most ideal indexes you have to guarantee they are cost-Free.

Once more, not all registries will give you space for no cost! A Part of the registry or guide locales need you to Advertise or pay a little charge to list your foundation. This might be fine if you have an assigned Advertising Budget, however if you are looking for Free Advertising don’t agree to accept anything until you get the full story.

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Protesters swarmed the Texas legislature and lawmakers shoved each other on the final day of the legislative session Monday, as tensions flared over a bill signed this week requiring local law enforcement agencies to cooperate with federal immigration officers Click here.

The mass of chanting, sign-waving voters forced legislative proceedings to a halt late Monday morning before state troopers cleared the gallery. The protesters occupied all four floors of the state capitol rotunda as lawmakers resumed last-day business.

The disruption so frustrated one Republican member, state Rep. Matt Rinaldi, that he decided to call in Immigration and Customs Enforcement (ICE) officers Latest informative Business To Marketing article.

When Rinaldi told a group of Democratic colleagues what he’d done, a shoving match broke out between lawmakers on the floor. Local reporters said the capitol’s parliamentarian stepped in to separate the politicians before the situation escalated further.

Notre Dame seniors will stage a walkout to protest Vice President Mike Pence’s commencement speech at the Indiana university on Sunday. Students say they are expressing solidarity with LGBTQ, undocumented, low-income, and female students affected by Pence’s policies.

Students plan to stand up when Pence begins speaking and quietly leave the ceremony. Fifty to 100 people could walk out on Sunday, student organizers say. Protesters are using the hashtag #WalkOutND to bring attention to the protest on social media.

“During his time as governor of the state of Indiana and now as a Vice-President, Pence has targeted the civil rights protections of members of LBGT+ community, rejected the Syrian refugee resettlement program, supported an unconstitutional ban of religious minorities, and fought against sanctuary cities,” said the student activist group organizing the protest, We StaND For, in a statement explaining its decision to stage the walkout. “All of these policies have marginalized our vulnerable sisters and brothers for their religion, skin color, or sexual orientation.”

Some media outlets have portrayed students’ decision to protest as an example of progressive young people fearing political disagreement. The Washington Times wrote, “Members of the ‘The Fighting Irish’s’ class of 2017 are frightened by Mr. Pence and have started a ‘#NotMyCommencementSpeaker’ campaign against his May 21 address.”

But Bryan Ricketts, one of the We StaND For student organizers, said “it’s a very legitimate thing for people to be scared” of the vice president.

“Some students are undocumented and some parents are driving to see their kid graduate because they can’t get on a plane,” Ricketts told ThinkProgress.

Ricketts also said the university administration has not resisted their protest. “They know we intend to express our disagreement in a way that is respectful but we also want a commencement that respects us.”

He said the protest would not be comparable to President Barack Obama’s Notre Dame commencement speech in 2009, when a heckler interruptedObama and another protester shouted during his speech.

Ricketts added that alumni have been very supportive of the protest. Over 1,700 alumni signed a letter expressing disappointment in the decision to choose Pence as a commencement speaker.

Local groups will also protest Pence’s speech, but will do so off campus. The state and local organizations involved in these protests include We Go High!, South Bend Equality, and Michiana Alliance for Democracy. South Bend Equality will protest near campus, at Angela Blvd. and Notre Dame Ave.

source: https://thinkprogress.org/mike-pence-protest-speech-844dc48faaa8

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source: http://www.socialmediaexaminer.com/

Netflix charts the early reign of Queen Elizabeth II in its biopic series The Crown… and the IRL queen is apparently a fan.

Now, this might simply be wishful thinking brought to life by a welcome rumor. But we’ll take it, with an appropriately portioned helping of salt grains, of course.

A “senior royal source” told the U.K. tabloid Sunday Express that Her Majesty has seen all 10 episodes of the Netflix series. She watched it at the urging of her youngest son, Prince Edward, and his wife, Sophie.

“Edward and Sophie love The Crown,” the unnamed source said.

The couple apparently makes regular weekend trips to visit the Queen in Windsor, where they dine together in front of the telly. The Earl and Countess of Wessex are Netflix subscribers, and they encouraged a viewing of The Crown.

“Happily, she really liked it,” the source said of the Queen’s response, adding, “although obviously there were some depictions of events that she found too heavily dramatised.”

There are apparently other fans of The Crown in the royal family, as well.

This is one of those situations where, even though we’re looking at a tenuous rumor, the desire to believe it is enough to spark a conversation. We should all live in a world where Queen Elizabeth II watches Netflix’s biopic about her early life with an approving smile on her face.

source: http://mashable.com/2017/05/28/crown-netflix-queen-elizabeth-is-a-fan-rumor/?utm_cid=hp-r-2#TxV1Slc7oSqK

Pirates of the Caribbean’ box office is a series-low in the U.S.

The declining popularity around Disney’s Pirates of the Caribbean movies continues — in the U.S., at least — with the release of Dead Men Tell No Tales.

The fifth entry in the series is looking at an opening weekend domestic estimate of $62.2 million at the box office. It’s good enough for a first-place finish, but it isn’t the runaway success Disney was likely hoping for.

Dead Men is pacing toward the series’ second-lowest opening in the U.S., after the 2003 original. The Curse of the Black Pearl opened with $46.6 million domestically, but back then it was also an unproven blockbuster based — seemingly impossibly, at the time — on a theme park ride.

Pirates‘ fortunes improved in subsequent releases, with the second, third, and fourth movies opening at $135.6 million (2006), $114.7 million (2007), and $90.2 million (2011), respectively. While that downward trend in opening weekends suggests diminishing interest in the series among U.S. audiences, the opposite is true at the foreign box office.

Disney’s success has only increased with each successive Pirates. The first movie finished at $350.2 million overseas, but the next iterations went bigger: $642.9 million in 2006, $654 million in 2007, and $804.6 million in 2011.

Dead Men is already up to $208.4 million in foreign ticket sales after a near-simultaneous global opening that includes key markets like the U.K. and China.

source: http://mashable.com/2017/05/28/pirates-caribbean-dead-men-box-office-baywatch/?utm_cid=hp-r-1#DCzXZYW.iSqp

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