SMS marketing platforms allow you to send messages or text-based content to specific groups of people that you want to target. As the name suggests, these platforms are meant for marketing your business and growing sales through direct interaction with your customers. A successful SMS campaign can provide a competitive edge in the market. There are many ways recipients will respond when they receive an interesting message through their mobile phone. The most common response is clicking on a link sent in the message, which takes them directly to your website or landing page. You can also build lists of potential subscribers that you can target later with another type of marketing strategy. Let’s learn how to use an SMS marketing platform today!
What is an SMS marketing platform?
The simplest answer is that an SMS marketing platform is a software program, website, or resource that helps you send text-based messages to people.
SMS marketing platforms work in a variety of ways. Some will only allow you to send one message at a time, but others offer the ability to create lists of subscribers for later messaging. Some will allow you to schedule texts in advance and send them when they’re most likely to be read. Others will allow you to track who has opened your messages and when.
It’s important to note that all these features may not be available in every SMS marketing platform out there (nor are they necessary). However, the features that are available should help with making your campaign more successful!
Why would someone use an SMS marketing platform?
There are many ways that a business can use an SMS marketing platform.
One way is to send out promotions or alerts to their customers. This type of message can give your customers peace of mind and be a valuable source of customer service. If you want to reach out to your customers with the latest information about your products and services, using an SMS marketing platform is a great way to do so.
Another way is getting in touch with potential clients. You can send messages out to leads who have expressed interest in your products or services through social media or through email campaigns. This type of communication allows you to connect with people who may have not been able to contact you otherwise.
It’s also possible that some people may be interested in receiving more information about your business, which will help them make decisions on whether they should work with you or someone else instead. One way this could be done would be through sending personalized messages that target their specific interests and needs.
Types of content you can send through your SMS marketing platform
SMS marketing platforms offer a variety of content options that you can send through your mobile device.
In order to create a successful campaign, you’ll need to choose the type of content you want to send out and make sure the content is engaging enough for recipients. Nutella is a popular brand with an established customer base that uses an SMS marketing platform to communicate with their customers.
Here are some of the most common types of content that your SMS marketing platform might offer:
– Promotional offers
– Daily updates
– Food recipes
– Instant coupons
– General messages
There are many more types of content available on SMS marketing platforms, so make sure to check them out!
How you will get responses from sending messages to your subscribers
SMS marketing platforms are a great way to reach your target audience. It’s similar to the idea of advertising via email, but it has a few unique benefits. For one thing, it’s a much more personal and immediate interaction than with an email campaign.
You can also build lists of potential subscribers that you can target later with another type of marketing strategy.
The most common response is clicking on a link sent in the message, which takes them directly to your website or landing page.
As mentioned before, there are many ways recipients will respond when they receive an interesting message through their mobile phone. The most common response is clicking on a link sent in the message, which takes them directly to your website or landing page. However, not all responses are so easy to track and calculate — some people might just text back a short reply such as “thanks” or “ok.” This makes it difficult for you to track responses from your SMS campaign. Your strategy should be composed of different types of messages that each have a defined result when opened by the recipient (such as opening an email).
By using this method, you’ll be able to accurately measure how well your SMS campaign is performing at any given time and make adjustments accordingly
The marketing strategy that’s best for each type of business
SMS marketing platforms are available to help almost every type of business. This includes businesses selling products and services, as well as service-based businesses that rely on their customers for feedback.
Some businesses may decide to try out an SMS marketing platform with a budget of $5,000, while others may want to invest in a more expensive platform that can send up to 10 messages per hour.
If you’re unsure about which type of platform is best for your business, it’s important to find out what your end goal is. Is it to grow sales? To build a list that you can later target with other marketing strategies? Or maybe you just want to be sure that you reach people who have expressed interest in your products or services through some previous method. It all depends on where your focus lies!
For example, let’s say your company sells razors and would like to send the message “From now until May 30th, use our code RAZOR20 for 20% off.” The recipient would receive this message and be able to use the code at checkout without any additional steps.
Content-heavy or engagement-heavy?
The first step to a successful SMS campaign is choosing the type of marketing strategy that will work for you. There are two main types of strategies: content-heavy and engagement-heavy.
A content-heavy strategy features little to no text and focuses solely on images, videos, and links to your website or landing pages. This can be beneficial because recipients will view these media formats more often than they would read text. It also doesn’t require much time or effort from your part to create.
An engagement-heavy strategy gives people something interesting to read in the form of engaging text that prompts them to take an action—like clicking on an image, listening to a podcast, or visiting a page on your website.
You should choose the type of marketing strategy that suits your business best so it’s easier for you to have success with your campaign.
Lists vs. organic list building
When you use a SMS marketing platform, you have to decide what type of list you want to build. You can choose to build an organic list or a paid list.
Organic lists are built through prospects opting-in to receive messages from your business. This is usually free and doesn’t cost your business anything. Organic lists will be more targeted than a paid list because they’re created by those people who already have an interest in your business.
A paid list is a list that’s been built with subscribers that opt-in for either a monthly fee or one time payment. Typically, these kinds of lists are better for businesses that don’t have the time or resources to continually create an organic list for their customers. You’ll typically see higher click-through rates on your paid lists because subscribers are more likely to click on the links in the messages they receive from your company.
If you want to increase conversions, you’ll need both types of lists—an organic and a paid list!
Growing your SMS marketing campaign.
The best way to increase your customer base is through customer engagement. One of the most common ways of engaging customers is through text messaging marketing.
SMS marketing platforms allow you to send messages or text-based content to specific groups of people that you want to target. As the name suggests, these platforms are meant for marketing your business and growing sales through direct interaction with your customers. A successful SMS campaign can provide a competitive edge in the market. There are many ways recipients will respond when they receive an interesting message through their mobile phone. The most common response is clicking on a link sent in the message, which takes them directly to your website or landing page. You can also build lists of potential subscribers that you can target later with another type of marketing strategy.
Let’s learn how to use an SMS marketing platform today!
