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Business to mark > Blog > How much should an Instagram page’s promotion cost in 2022?

How much should an Instagram page’s promotion cost in 2022?

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Last updated: 2022/07/23 at 5:12 PM
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In 2022 it is fair to say that free promotional methods have almost stopped working – previously in time you could use some hashtags for mutual following and gather your first hundred subscribers in one day, and today it is simply impossible. People are living way faster lives and they don’t have resources for following those people whom they are not sincerely interested in. So, to attract people’s attention you need to invest time and money now, and in this article we will be reviewing two main methods of IG page’s promotion and talking about how much they should cost and why.

Firstly we would like to note that thanks to today’s progress, everyone can find something that would be suitable for them. No matter what budget you have, there are options that will leave you satisfied and with some money saved. This is especially applicable to the chance to buy Instagram followers cheap – this is an option that has gathered lots of different opinions around it, but is still very helpful and easy to take on. Moreover, it can really change the situation for any account, if done right and safely. But first, how much should a chance to purchase subs cost? Well, everything is pretty simple and logical here: there should be no big and free packages of subs. Because this way they are almost for sure going to be fake. Trials that include 10 to 50 subs are okay – decent companies do that to ensure people that they can trust them in promotional matters – but everything that goes higher is not okay.

Companies that do promotions have real people working for them, and if they spend their days finding people who are going to be keen on cooperating with this company, giving them bonuses and discounts as a reward and then delivering their subscriptions to clients, they should have decent salaries for sure. And this is where the price is coming from. Thanks to a very big demand in such services, the cost is not too big today – for example, you can easily buy followers on Instagram in a range from $1 to $5, if you need several hundreds of those on your profile. This is enough to start off a small but decent account, and then you can increase your requirements and slowly build up the numbers of subscribers using bigger packages.

We would also like to note that you should purchase only real subs (we have talked about how it works in the previous paragraph) because only such subscribers can show a positive impact on your profile’s statistics. However, this is not the only thing that you can do for your page’s promo: you can also set a targeted ad for your Insta’s post or story, and this one is going to cost a little bit more than the previous option. But it is still definitely worth the case.

So, the price is going to broadly vary here – it all depends on the number of people that you want to see this ad, and the duration of the ad’s circulation. For example, if you want to try the ad out, it is going to be enough to set an audience reach at several thousands people and duration at 4-5 days. It is going to cost you around $20, but you will see results quickly. Targeted ads bring a highly interested audience to the profile, as the ad is being shown exactly to people who are interested in it. Instagram uses the data about people’s searches and their current subscriptions as the guide to who is going to be interested in a certain ad and who is not, and filters people to make sure that the client (the person who is ordering an ad) is going to get certain results.

Summing up: efficient promotion of an Insta page for free in 2022 is not possible. You have to put in some money to get a payback; thankfully, today’s progress in the online promotional sphere gives all the chances of finding something on a budget. You can combine several tools to reach the best results and you shouldn’t go overboard with any of them – act “suitable” to your current profile’s state and be careful with what you’re purchasing and where from, if we are talking about third party promotional services. Try to organize your promotion as naturally as possible and you’re going to see tangible results coming your way asap. 

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