For Google, the most important thing is the user experience. To strengthen the latter, the number 1 in the research strategy is to geolocate the results. Indeed, a mobile user performing a search for a hairdressing salon, for example, obviously wishes to obtain suggestions close to where he is located, and in another country. This is what SEO professionals call local SEO Austin. This is a great opportunity for local entrepreneurs to showcase their goods and services.

How is Local SEO an Opportunity for your Visibility?

Today, there is an obvious move from blind ads jamming up your mailboxes to the sending of targeted emails. Local referencing is above all a powerful lever for visibility that can be used by all companies whose customers are located in a defined and targeted area. This is particularly the case of the artisan pastry chef, the caterer, the driving instructor, the fitness center, or even the SME specializing in the delivery of firewood. Integrated into any good SEO strategy, the geographic positioning of these entrepreneurs, craftsmen and other SMEs is, therefore, a great opportunity for visibility in their targeted area and in their search engines.

How Does Local SEO Work?

For Google, there are two types of localized searches. One is queried without geographic precision, but which are logically linked to your geographic position. This is particularly the case for all requests such as “Italian restaurant”. For the search engine, whether you are on a fixed or mobile browser, it is the place where you stand that allows you to geolocate the results. If we take the previous example, it seems logical to offer the addresses of Italian restaurants located near the Internet user, and not at the national level. The results displayed by Google, therefore, differ depending on where you are standing.

Localized Searches

Another localized type of search is the requests incorporating geographic precision, such as “Indian restaurant Los Angeles”. In this case, the proposed results are composed of the companies located in the specified zone or city. This time, the results are identical because they are not linked to the geographic position of the applicant, but to that specified in the search. It should also be noted that Google is able to differentiate a generalist query such as “video games” from another of a local nature such as “Austin, Texas video games”.

Conclusion

Ultimately, there are several reasons for choosing an SEO agency for your local SEO. It is a long-term strategy designed to improve your positioning in local and national search results, even internationally. Natural and local referencing have the same problem; they are activities that take time. By choosing an agency for local SEO, you will be able to devote yourself fully to your activity. MOTOZA SEO is one of the companies that specialize in this type of service.

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