Conversational AI is a term used to describe the branch of artificial intelligence that deals with natural language processing and human-computer interaction. In other words, technology enables humans to communicate with computers using everyday language.
Voice AI assistants like Siri, Alexa, and Google Assistant are all examples of digital conversational assistance. But this new age technology is not just limited to consumer devices. Businesses are also starting to use it to improve customer service, sales, and marketing. Using AI-driven chatbots, companies can automate customer interactions and free up employees to focus on more critical tasks.
Before understanding conversational AI, you must first understand the basics of artificial intelligence.
What Is Artificial Intelligence?
It can be defined as a branch of computer science that deals with creating intelligent machines that work and react like humans. It is achieved by studying how natural brains work and how they learn and then using this knowledge to develop algorithms and software that can simulate or even improve human intelligence.
The history of AI can be traced back to the 1950s when a group of scientists started working on a project called the Dartmouth Summer Research Project on Artificial Intelligence. This was one of the first attempts to create machines that could think and reason like humans.
Fast-forward to the present day, and it has come a long way. Thanks to advances in machine learning, businesses and consumers are now enjoying the benefits of AI-powered chatbots, virtual assistants, and more.
How Is Conversational AI Changing Communication?
In the past, communication between humans and machines was limited to pre-programmed commands and responses. But with the advent of conversational AI, this is no longer the case.
Thanks to natural language processing (NLP), humans can communicate with computers using everyday language. NLP is a branch of artificial intelligence that deals with understanding human language and converting it into a form that computers can understand.
If you want to include Voice AI into your eCommerce business spectrum, you will find plenty of platforms that offer AI-driven solutions. They will help you build and implement a well-planned marketing strategy tailored to your business needs. In addition, these services can also help you integrate Voice AI into your existing eCommerce infrastructure.
Suppose, you run a healthcare business, you can use AI to listen and answer basic questions about the patient’s health, schedule appointments, and provide reminders. You can also use it to automate customer service tasks such as answering FAQs, giving support, and processing orders.
Following are the industries that can benefit from this solution:
The finance industry is a heavily regulated industry. This means that there is a lot of paperwork and compliance-related tasks that need to be completed daily. Using conversational AI, financial industries can automate many of these tasks.
E-commerce firms may utilize conversational AI to re-engage inactive consumers by phone, reminding customers about abandoned shopping carts.
In the healthcare industry, patient data is often siloed between different departments. But with voice AI, this data can be collected and shared across departments, making it easier for doctors and nurses to provide better care.
Voice AI can help non-profits to automate their donor management processes. For instance, it can track donations, update donor profiles, and send thank-you notes.
These are just a few examples of how conversational AI changes how businesses communicate. As you can see, this new technology has the potential to revolutionize the way one interacts with machines.