8 Tips on Boosting Online Sales for Small Businesses

It’s not enough to attract more people to your website. You need to make sure those visitors convert into customers, too. In fact, about 80% of new leads never translate into sales.

Want to start boosting online sales? Here are the eight tips you need for success. With these tips, you can improve your online sales strategy with ease.

Then, you can start selling products online, improving your ROI.

Don’t give your competitors the chance to get ahead! Give your business the boost it needs with these easy tips today.

1. Get Personal

Before you start improving your online sales strategy, consider your digital marketing strategy. Are you targeting a specific audience of customers? If you’re using a broad approach, you could attract people who have no interest in your business.

They likely won’t convert on your site.

Instead, focus your marketing efforts on your ideal target audience.

Who wants or needs your product? Define your target audience based on:

  • Pain points
  • Hobbies
  • Age
  • Gender
  • Buying behaviors
  • Location
  • Career
  • Education
  • Language
  • Household income
  • Marital status

Group similar customers into buyer personas. Then, create a personalized approach for each niche.

Personalization can make it easier for you to connect with your target audience. You’ll have an easier time appealing to their needs. Then, you can convert more visitors and start boosting online sales.

In fact, over 50% of consumers will switch brands if a company doesn’t personalize communications. Another 50% would pay more if brands do a good job at providing personally relevant content.

Once you understand who your customers are, try to use their voice in your website copy. You can gather information from customers through surveys or interviews.

The more information you gather, the more likely you’ll appeal to your customers.

2. Update Your Website

An old, outdated website can scare customers away. You’ll struggle to start selling products online if people don’t explore your site. Instead, give your website a makeover to better appeal to your target audience.

First, make sure your site is fast. Slow load times could result in higher bounce rates. Higher bounce rates could hurt your digital marketing strategy.

For example, if you’re using search engine optimization (SEO), a higher bounce could hurt your search engine ranking. You could struggle to attract people to your site. If people can’t find your site, you’ll struggle with boosting online sales, too.

Make sure your website is optimized for mobile devices, too. Otherwise, you’ll miss a chance to reach on-the-go consumers.

You can also improve your website by:

  • Removing sliders from your homepage
  • Pointing out your most popular plans
  • Including your contact information
  • Using plan names to encourage upgrades
  • Removing references to making purchases above the fold
  • Use white space to give copy room to breathe
  • Removing the navigation bar during checkout

Otherwise, make sure your navigation is organized. If people struggle to explore your content, they might leave.

Update your website’s readability as well. Use fonts and font sizes that are easy to read. Shorten long sentences and paragraphs, too.

3. Add Urgency

Start boosting online sales by adding a sense of urgency to your landing pages.

Urgency can drive people to take immediate action.

If you have a promotion, sales, or launch, specify the end date. People won’t wait around to make a purchase.

Try different call-to-action (CTA) language, too. You can A/B test your CTAs to determine which ones drive sales.

Otherwise, optimize the text that appears near your CTA.

Make sure to equip yourself with the right tools, too. You can use Hub Sales Engineer Solutions for more ways to improve your online sales strategy.

4. Remain Authentic

As you use these tips to improve your online sales strategy, consider your brand. Are you remaining authentic? You don’t want to look cheap or insincere.

For example, take a look at the stock photos on your site. Consumers are getting smarter at recognizing stock photos. Consider replacing stock imagery with real photos of your business instead.

5. Add Social Proof

Add social proof to your landing pages as well. Customer testimonials and trust signals can help you generate brand trust. Your satisfied customers can speak on your behalf, too.

Add photos to your customer testimonials. Photos will help your testimonials seem real and genuine.

Consider adding professional accreditations to your site. For example, do you have Better Business Bureau certification? Add proof of your membership to the local chamber of commerce, too.

Social proof can help on-the-fence customers feel like they can trust your brand.

6. Display Guarantees

If you offer a bulletproof money-back guarantee, let customers know!

Some customers avoid making a purchase to avoid potential loss or risk. Let them know there’s no risk at all. Removing the risk will help them feel better about making a purchase.

Don’t make a promise or guarantee you can’t deliver on, though.

7. Simplify the Checkout

Are people abandoning their carts while on your site? You can reduce your abandoned cart rate by improving the checkout process.

Try to remove as many unnecessary steps as possible. If you can, create a “one-click ordering” process. The ease and convenience could help you start selling products online.

If the checkout feels too complicated, however, the friction could scare customers away.

Consider creating a remarketing campaign specifically for cart abandoners. You can draw them back to your site, giving you a second chance to make the sale.

8. Create Matching Ads and Landing Pages

Pay-per-click (PPC) advertising can help you draw people to your site. Then, you can use a targeted landing page to convert those visitors into sales. As you create your ad campaigns, make sure the experience is cohesive.

For example, the language and imagery should match between the ad and the landing page. Keep the CTA consistent, too.

Consistency will keep the consumer focused. Otherwise, you might distract them with too many CTAs.

Don’t forget to maintain brand consistency, too.

Step Up Sales: 8 Effective Tips for Boosting Online Sales

Ready to start boosting online sales? Keep these eight effective tips in mind. With these tips, you can improve your online sales strategy.

Your ROI will rise as a result.

Searching for more tips and tricks? We’re here to help.

Explore our latest guides today to get started!

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