Have you ever tried to google the word Google?
It’s no surprise that Google ranks top. But even though Google has millions of pages, LinkedIn is ranking 9th at the time of writing. The value of this is significant.
Well, let’s avoid the meta-headache of googling Google. Google sees the LinkedIn page as valuable to that visitor’s search request. But what isn’t clear is the value that it brings to the sites that it returns.
So we’re going to try and unlock the magic benefits of ranking on Google.
What is SEO?
SEO is the acronym for search engine optimization. SEO is the process of tweaking a website to give it a better ranking on search engines, like Google. You might think that this only matters for big companies with major budgets, but it’s actually essential for your small business too!
The Importance of SEO
You want to make sure your site shows up on google, and you want it to be at the top. Ranking high on Google gives you a better chance of attracting new business.
Think of it as planning your strategy at a theme park to get around as many rides as possible. You can, of course, pay for the fast-track pass. But even then, if too many people buy it, you’re better off joining the free queue instead.
So with the right strategy, you can get on as many rides as you can. Ranking on Google is the same.
It’s about planning your route to the top for as many keywords as possible with minimal effort. This, in turn, brings more traffic and sales to your website.
Why You Want to Rank on Google
The benefits of ranking on Google are endless. But, in the interest of not overdoing it, we’re going to touch upon a select few here, most of which you’ll notice talk with everyone all over the world, and that’s maximizing profits.
Spend Less Money on Advertising
A well-optimized webpage or blog post that ranks at the top of the search engine can do wonders for your website. Chances are, if you’re paying to rank for that same keyword, then you will save a lot of money with organic rankings.
The best way to do this is to hire an SEO specialist who knows all the tricks of the trade to get you to the top. You can discover more here if you’re interested in having someone take the workload off you.
Drive More Traffic
Statistics show that in most cases, ranking in the top 3 positions generates more click-throughs to your website than the equal paid advertisement. That happens for various reasons.
For some, it’s because they use ad-blocking software, which disables the ad from working. But for others, it might be poor quality metadata (the words you see on that Google Search Engine Results Page (SERP). This means people are clicking on the organic results instead.
For others, they might hope for something more in-depth from a blogger rather than a paid advert. This increases visits to your website. In some cases, it can generate new potential customers who leave their details for later.
Increase Brand Awareness
If you’re a new company or a brand in the making, ranking high on Google can help you achieve higher visibility for the business. It shows up well on search engine results pages.
Many people rely on these results as they usually decide to click on products or information that show up. You can’t buy this kind of exposure.
The cheaper way to gain organic ranking for any keyword is by using content marketing. The more content you create on your website, and the better it is, the higher you’ll rank.
Google’s algorithms use data analysis and probabilities to predict what the user wants to see. So, as a result, content marketing creates articles designed to be one step ahead and allow the person searching for your brand to find you quicker.
Target The Right Audience
It’s great that you want to focus on promoting your business through TikTok and other social media, but let’s face it. If you’re selling homemade curtains to over-50s, they aren’t going to be sliding into your DMs.
Instead, there’s a huge untapped market still using Google to find your products and services, but they can’t find you. So they give up! Before you know it, your competitors are doing triple the figures you are, and you can’t work out why because they don’t have an Instagram account.
It’s all about knowing your audience, know how they find other products they use, and making sure that you’re using the right keywords to help them find you easier. But keyword targeting is pointless if the content isn’t up to scratch.
A good way to do market research is to Google search for the term. Suppose you’re lucky enough to rank for the top 3-5 keywords related to your business. In that case, visibility is higher compared to the 24-hour lifespan of social media posts.
Higher rankings are better than lower rankings. That’s because people can find more products or services quicker.
Even ranking outside the top 5 results in fewer clicks than paid advertising. So, it’s all about ranking for the number of relevant keywords to your business.
And, if you’re not sure what’s working, there’s no harm in starting with one keyword. You can always optimize articles again afterward.
That’s the beauty of such research. Seasonal or annual trends can influence your key focuses for your marketing strategy.
Ranking on Google Reaps Rewards
As you can see, there are several reasons why having a strong presence on Google can help your business. In fact, it’s actually easier to rank in the top 5 positions than it is to gain visibility from advertising.
SEO is not a science—it’s an art! Increasing your presence and ranking on Google relies on targeting the right keyword combinations.
For more interesting tips, keep reading our articles and see what you can find!