If you’re looking for advice on choosing the best SEO agency, remember that you’re teaming up with your SEO provider: it’s a binding partnership. It is based on communication, transparency, and the company’s skills and resources to meet your business’s needs.
The SEO agency you choose should do its best for your business without using underhanded (black hat) online tactics to gain positions on the first page of Google! Here are the six steps to choose the best SEO agency.
STEP 1: DO A GOOGLE SEARCH
If an SEO agency can’t position its site on the first page of Google, you should be careful! Even if natural referencing is a complex discipline, an agency should be able to position its website: a Google search is an essential step to finding a reputable company.
Google’s search engine receives more searches than any other search engine. Therefore, an SEO company must have its website at the top of Google. This is the only way for them to benefit from the highest traffic, visibility, and sales.
STEP 2: WATCH THE CASE STUDIES
When it comes to hiring an agency, be sure to read a few case studies first. This is the best way to know the successes and typology of clients the agency accompanies and the projects it carries out.
It is also essential that a case study be thoroughly explored when discussing the strategy. It should explain thoroughly what the company has done for a specific business, the results achieved, and the means to achieve them. The keywords on the first page are proof of the success of an SEO campaign, for example. Additionally, there should be statistics to back up any claims of success. And if there were failures, there should be explanations for those too.
STEP 3: ASK FOR REFERENCES
Don’t hesitate to ask any SEO agency you want to hire for references. You have the right to ask for it, and the agencies should be able to give it to you! It makes perfect sense to ask your SEO expert to provide you with client references. There’s reason to be suspicious if they can’t or won’t do that. In such situations, you should probably move on to another SEO company you want to hire.
STEP 4: GET AN SEO PRE-AUDIT
Getting an SEO pre-audit before doing any work is essential. An SEO pre-audit is a quick and synthetic assessment of your website’s weaknesses and strengths. It should also explain the possibility of long-term growth and success. Once you have chosen your SEO agency, it can implement more resources and means to establish a complete and relevant SEO audit service.
Suppose you don’t get an adequate explanation of the shortcomings and merits of your business and the beginning of the beginnings of optimizations. In that case, you can’t expect the SEO agency to help you do better and become first on Google. Anything negatively impacting your online presence and SEO should be highlighted and explained.
STEP 5: GET A PHONE INTERVIEW
By getting a phone interview, you will have started to know whether or not this SEO provider can help you. You can ask specific questions about your website, its ranking, or the experience of the speakers…
The company you choose to consult should have an experienced team of SEO experts and web specialists (web copywriters, web developers, UX designers… They must be able to design new ways to improve the positioning of your business, both in the strategic approach and operational implementation.
STEP 6: ASK THEM QUESTIONS
If you choose an SEO agency to rank first on Google, you should be able to check in regularly by email or phone to monitor the progress of your campaign and get your questions answered. An SEO agency must be able to cooperate fully and justify their choices by describing the type of strategy they will use to position your business well in search engine rankings.
To go further and increase the chances of reaching the first page of Google, do not hesitate to contact our web referencing agency to assist you with your natural referencing issues. The digital strategy consulting agency Position has specialized in natural referencing since 1999.