It’s amazing that businesses can get something so essential so wrong.

Your website is your company’s online face, and it’s as important to you as a physical store or your brand’s marketing. Yet many companies still fumble their web design, turning it into a weak link for their business.

Don’t be that company. Here are five key things to note about business websites designs.

1. Beware the Labyrinth

If you designed a brick-and-mortar store as a labyrinth, everyone would think you insane. So why do brands still confound customers with labyrinthine web design?

Customers have no patience for confusing websites. Keep things simple and logical. Most of all, keep your site’s services front and center, so customers can always find them. Beware deep nested menus and an overload of information.

2. Cut the Noise

Modern design trends favor clean, fresh designs on business websites.

Keeping things simple allows for easier navigation, improves compatibility, and increases retention—your users won’t get frustrated or bored by intricate designs.

For instance, you should choose a limited color palette and use it sparingly. Use images with care to add character and interest without overwhelming the page. In short, do your best to cut down on visual noise and keep the focus on the most useful parts of your site from the customer’s perspective.

3. Be a Brand

Customers need to know what your business is at a glance.

For instance, in tourism website design, you’ll want a site that projects feelings of excitement and optimism. The same color schemes or images won’t be appropriate for a law firm.

The key lies in knowing your customer base and thinking of your site as an extension of your marketing.

4. Reach Everyone

There are obvious advantages to reaching as many people as possible with your site. That’s why two of the most important factors of business website design are compatibility and accessibility.

Compatibility describes how well your site works across a range of devices, including mobile devices. That’s not just whether your site displays correctly, but also how responsive it is on devices with less processing power than a desktop PC.

Accessibility describes how well users with disabilities can navigate and use your site. Poor accessibility drives these customers away.

5. Be Search Aware

Your business website won’t only have human visitors.

Search engines will explore your website to index your content and assess its worth. Preparing your site for these automated inspections is a process called search engine optimization (SEO). SEO is too large of a topic to dive into here, but there are many things you can to improve your site’s SEO, all of which will help you rank higher on search engines.

Strong SEO alone can increase your traffic by orders of magnitude and put you ahead of your competitors.

Understanding Business Websites Designs

Business websites designs don’t need to be complicated—in fact, it’s often a case of the simpler the better. Still, many companies in the current year still get them wrong. With these tips, you can avoid that fate.

Looking for more up-to-date business advice? Make sure to check back often.