In today’s business world, credibility is one of the most important factors for consumers. With a single search, consumers can find hundreds and thousands of companies across a multitude of industries. As the barriers to entry in most industries continue to fall, you need to do everything you can to stand out and make a good impression. Boosting your credibility online is one of the best ways to achieve that.
With this in mind, we’ve pulled together four lesser-known marketing techniques that you can use to boost the credibility of your business as well as the industry as a whole. If you’re tired of hearing about the same social media and website tips, here are four you may not use in 2023.
- Telling Your Brand Story
Believe it or not, one of the most powerful things you can do this year is tell your brand story. During the pandemic, businesses became more than just an entity. Instead, they were real people and the sense of togetherness that followed was amazing to watch. The pandemic may have drifted away as we learn to live with the problem, but the need for connectivity remains.
In an attempt to build credibility, don’t be afraid to share your story. Without a story, people may struggle to differentiate between your service and others in the industry. With a story, you can make your brand more relatable and encourage people to choose your company. Whether you launched the business from your front room, started with a $50 website, or run the business with your family, people want to know.
- Giving Honest Advice
Ask 100 people what they think of salespeople and a high number will say that they are pushy and/or untrustworthy. Sadly, the general opinion is that salespeople just want customers to spend money. Therefore, we highly recommend providing honest advice. Even if it means that some people end up going elsewhere in the short term, it will do wonders for your reputation in the long term. Isn’t it better to provide good advice than have an unhappy customer because your product/service doesn’t quite fit their needs?
Rather than salespeople who try to sell everything, consumers these days want salespeople that take a genuine interest in resolving their problems, even if that means not making a sale. So, keep this in mind.
- Using Wikipedia Editing
If you’re like most people, you visit Wikipedia several times a day whether it’s to learn about an industry, look up the career of a sportsperson, or check out the previous roles of an actor from a show you’re currently bingeing. With estimates of around five billion unique global visitors per month, Wikipedia has become an integral resource in our daily lives. As a business, you can play a role in monitoring the topics that you care about and ensure that they are of the highest quality.
If you don’t have experience with Wikipedia, don’t worry because Wikipedia page editing specialists exist to take this pressure off your shoulders. Whether you want to explore the possibility of adding a page, updating an existing page, or monitoring various articles, choose the right service and you can ensure that your business and industry are represented in the best light on this vital platform.
- Engaging on Reddit
Finally, considering the value that Reddit can add to a marketing strategy, it is still surprising how it gets ignored. With around 430 million active monthly users, Reddit is a huge platform with countless passionate communities on topics of all natures. While some people use Reddit to talk about video games and TV shows, others use the platform to ask questions and learn more about businesses and industries. Without constantly trying to sell to users, answer questions and become a valuable member of the community and you will boost your credibility. Much like the previous suggestion, you will find expert marketers to help if you lack Reddit experience.
Why not explore some of these lesser-used marketing techniques today?