When it comes to mobile and voice searches, businesses need to be prepared. Smartphone and tablet owners will soon make up two-thirds of internet users. With this in mind, your business should ensure that it is an easy target for mobile/voice searches. Here are four driving mobile/voice searches for you to know about.
What is a driving mobile/voice search?
A driving mobile/voice search is one that a customer performs to find information, products or services. In the U.S., mobile and voice searches are expected to increase by 17 percent in 2018.
This increased usage is largely due to smartphone and tablet ownership. According to eMarketer, smartphone and tablet ownership will make up two-thirds of internet users by 2020.
Driving mobile/voice searches include questions like “how old is X?” and “where can I find shoes that fit my feet?”
The number of voice searches and their growth
Voice searches are increasing in popularity as mobile and voice devices become more widely used. In fact, this past year, there has been a 300 percent increase in voice searches.
While the growth of voice searches is impressive, not all businesses are seeing the same growth. By understanding what people are searching for with voice search, you can create a successful strategy for your business.
Let’s take a look at the most popular voice search terms:
1) How to
2) How do I
3) Where is
4) How many calories in
5) What’s the exchange rate between EUR/USD?
Google Maps versus Apple Maps
One of the biggest driving mobile/voice searches is Google Maps vs. Apple Maps. With over one billion searches a month, this search has become a business-to-business and consumer staple.
While Google Maps offers up turn-by-turn directions, maps updates and more, Apple Maps does not give marketers the same capabilities as its competitor. Similarly, if you are looking for an iPhone app for your business, you should take a look at the iOS app store to see if Apple Maps is available.
Google Maps has also been integrated into many apps and social media platforms like Facebook and Instagram. This will allow marketers to reach their audience in different ways than before.
The need for better mobile engagement.
The number of mobile users is expected to surpass the number of desktop users by 2020. In order to keep up with this changing landscape, your business will need to shift its focus from desktop-based marketing strategies to smartphone- and tablet-based strategies.
With mobile/voice search, you can see how many people are searching for you on their phones or tablets and find out where they are coming from. That way, you can take advantage of the growing mobile market and improve your brand’s visibility in that space.
Additionally, it’s essential for your business to maintain its presence on mobile devices when it comes to social media marketing. Social media platforms like Facebook have seen a threefold increase in mobile website traffic since 2012. People are spending more time on their phones and tablets than they did just a few years ago—so it’s important that you’re present there as well.
