Today, social media is how many businesses reach customers. Whoever your customer may be, from Instagram to Facebook, the #1 channel for you to interact with people and build trust with them is through email. “But not everybody finds social media easy.” It involves time, creativity and a certain kind of feel for what is trending. That’s why some businesses outsource to a social media marketing agency.
A good hire of an agency can be very valuable. This is what a good agency understands – your brand, your audience and ideas that deliver results. But before choosing one, you’ll want to pose a few key questions. These are the questions that will clue you in as to whether an agency is the right fit for your business or not.
What Experience Do You Have?
Ask how many years the agency has been doing social media. Years are not always about the experience. It also refers to the kinds of brands they have represented. Ask:
- Have you ever done business with a company like mine?
- What were the results for them?
- Actual experience demonstrates their capacity to meet challenges and produce results.
- What Services Do You Offer?
Different agencies offer different services. Some only create content. Others take care
of everything from strategy, ads and content to influencer marketing. So ask:
- What are you going to do for my brand?
- What do I get if you offer ads, videos, graphics and posting?
- Transparent information lets you know what you are paying for.
- Can You Show Past Work?
Always a sign of a good agency if they have some examples of their work. It could be posts, campaign success or brand case studies. Check their creativity, tone, and design approach. Ask:
Could you please show me your past campaigns?
If their work is in line with your style, they could be a great option.
How Will You Strategize for Me?
Posting photos is not the only thing about social media. It requires a strong plan. Inquire how the agency will build your strategy:
- How do you determine what to post?
- Will you research my market?
- How will you measure success?
A pro agency first researches and plans.
Who Will Work on My Project?
Occasionally, the agency presents a senior team during the meeting, but then more junior members perform the work. Ask:
- Who will manage my account?
- Can I meet the team?
You gain confidence and form good relationships by knowing the team.
How Do You Measure Results?
The goal of social media is to achieve results. These outcomes could be awareness, engagement, leads or sales. Ask:
- What results will you concentrate on?
- How are you going to perform this?
Good agencies track growth using data, reports and analytics.
What Are Your Pricing and Contract Details?
Money matters. Ask point-blank how much they charge and what’s covered. You should also inquire about the contract length:
- Is it month-to-month or long-term?
- Are there any hidden charges?
Everything must be open so we have no problems in future.
Final Thoughts
Choosing a social media marketing company is one of the most important decisions that you can make for your business. Do not rush. Spend a little time comparing and asking, figuring out exactly what they can do for you. The right agency will take the time to hear about your objectives, suggest ideas to you, and deliver campaigns that work. Communication and trust are important. A social media agency that gets what your brand is about and wants the same for it as you do can make life much easier.