There are lots of benefits to having a mobile application developed for your company. If you’re looking into getting one done, you must consider these benefits to sell the idea to whoever you need to to get the process started.
It takes less time than expected
Once an app is created by developers who specialize in mobile applications, it will be easier than ever before for users to access your product or service. If anything, they’ll be able to do so at their convenience rather than yours.
Find easily through search results
When customers look up information on their mobile devices, they typically search through Google or other similar mobile-friendly sites. Since apps can stand out among all of the internet content that Google has indexed, you’ll have a better chance of your service or product coming up in search results.
Increases customer loyalty
There’s nothing like having an app available at all times to make your customers feel more loyal to you and your business. Once they’ve downloaded it, they can view all kinds of information, such as discounts and coupons for local businesses. This is sure to get them thinking about doing more business with you in the future.
It is interactive and engaging
Compared to other digital marketing tools that are out there today, apps tend to be far more interactive and engaging than banners ads and website advertisements. Plus, when sites like Facebook keep making changes that favour video over written content, it only makes sense that marketers should adapt and look into these kinds of interactive activities as well.
It gets shared on social media networks
Once your customers use your app and enjoy it, they’re sure to want others to know about it as well. This is the beauty of having an app: you’ll be able to share your service or product with a whole new audience thanks to the many different types of social media sites out there today.
Allows for easy customer retention
Apps give you a lot more room than a regular website does when talking with customers. You can send them notifications whenever something new is happening with your brands, such as discounts or coupons. Plus, you can develop customized user experiences depending on where or what device they’re using.
Decreases bounce rate
According to VentureBeat, the average bounce rate on mobile devices is 2.0%, whereas it’s 4.5% for desktops and laptops. This means that people looking for something will be more likely to find it when they look on a smartphone or tablet, making it easier to retain customers if you can provide them with quality information that keeps them engaged.
Helps with brand awareness
Since the internet has become the place where most people do their shopping, marketing your product or service through an app is extremely important if you want word of mouth to spread what you offer. You need visibility for your business to succeed.
Helps with SEO
Since apps are considered mobile-friendly websites, they won’t affect your search engine optimization rankings in any way. This also means that the content within your app can link back to your leading site, which will help you increase traffic over time.
Decreases bounce rate by 2x
As mentioned earlier, the average bounce rate for desktops and laptops is 4.5%. The number is only 2.0% for mobile devices, meaning that people are more likely to stay on an app long enough for you to do business with them rather than bounce straight away. Are you ready for this? It turns out that approximately 80% of all internet usage occurs on mobile devices. If you’re not taking advantage of this, you’re missing out on a huge opportunity to market your business or service as per RemoteDBA.com.
Increases customers’ engagement with mobile marketing campaigns by 2.5x
According to VentureBeat, the average engagement rate on mobile devices is 2.8%, whereas it’s 0.7% for desktops and laptops. This means that more people are likely to engage with your app, which will also help you increase traffic over time.
Increases conversion rates by 20% even if there’s no new content
Last but not least, many marketers have found that having an app increases their conversion rates even when they don’t have any new content available on them at first. Just having an app installed onto someone’s device will give you more exposure than a regular website, which will increase your conversion rates and help you attract new customers over time.
Are you ready to take your business or service to the next level? If so, it’s about time that you should consider investing in an app of your own. As seen on tapptitude. Com and taptaptitude. Com, mobile apps are the marketing tools of the future, and they will help you succeed over here against any competition.
How can apps be used for business status updates?
Apps are a great way to engage with consumers and share important content for businesses. With push notifications enabled, users can receive instant alerts on their phones whenever something new happens with their favourite brands or products.
By using apps, businesses can send updates on new product releases, discounts and coupons, and announcements of any upcoming events. In addition to this, they can also include promotional content such as videos and images that will help them gain brand exposure over social media channels.
Apps are an excellent way for businesses to increase engagement with consumers by sending them push notifications whenever there’s an update available for them. This helps the business and the consumer because it gives them access to information before anyone else does, so they feel more connected with their favourite brands or products over time. When done correctly, mobile marketing campaigns have been known to generate up to 20x more revenue than traditional marketing strategies. Therefore if you want to get ahead of your competition, then it’s worth investing in an app that will help you do business on the go.
Mobile apps are an excellent way for businesses to increase engagement with consumers by sending them push notifications whenever there’s an update available for them. This helps not only the business but the consumer too because it gives them access to information before anyone else does so they feel more connected with their favorite brands or products over time. When done correctly, mobile marketing campaigns have been known to generate up to 20x more revenue than traditional marketing strategies. Therefore if you want to get ahead of your competition, then it’s worth investing in an app that will help you do business on the go.
