$6.3 trillion sales share globally, geo-independent customer outreach, 24/7 access to business 一 E-commerce has already reached the top most profitable industries to join. However, its true potential is still on the way. Considering a high return on investments (ROI), businesses keep targeting the global market of commerce, trying to adopt the most workable and highly functioning solutions.

Magento is a leading E-commerce platform that has been used by up to 300,000 retailers around the world. Its functionalities help to create the stores to meet the most daring expectations of business owners and make them different from other competitors. Moreover, Magento offers quite a few cutting-edge solutions, which maximize the profitability of the store and align its existence with the modern high-tech environment. Let’s explore the most viable solutions.

Top Trends in Custom Web Portal Development with Magento

The use of the Magento (Adobe Commerce) platform is the key to an efficient e-store existence and its seamless communication with the customers. When contacting the Magento development company, you will certainly be introduced to new features and functionalities to implement. Thus, it is important to have a quick view of what to expect.

1. Product Information Management (PIM)

Product information management is a vital management solution that helps maintain control over stock-keeping units (SKU), lists of prices, labels, and product descriptions. This solution is of particular value to the E-commerce businesses that expand their target audience and channels of commerce due to ever-extending product data to manage. The usage of PIM multiplies the capability of the businesses to manage data, improves the customer experience, and increases sales.

As Magento is one of the leading E-commerce platforms, instead of adopting third-party tools, they have already integrated a PIM solution into its core functionality, extending its features according to the demands of the market and client.

2. Chatbots

Chatbots are the AI-propelled ‘helpers’ that simplify store management for business owners, increase the customer’s engagement across all the points of presence, and reduce the cost of customer service maintenance.

The chatbots possess a few basic functionalities:

Customer service 一 chatbots can provide 24/7 customer service without involving human resources. Chatbots can handle the minimum to average difficulty of customer requests, giving a timely response to every customer. Another beneficial side of chatbots is emotional balance; unlike people, they never lose patience. The top-priority intricate requests, however, will still require a human’s participation.
Product recommendations 一 AI algorithms can analyze shoppers’ behavioral patterns and their history of purchases and build offers on their real preferences, targeting the weak points.
Order tracking 一 chatbots improve the customer’s awareness of their orders, as they provide real-time updates on the order movement.
Marketing 一 chatbots send promotional messages and offers to customers, increasing their loyalty and engagement with the shopping process.

Magento has everything covered, as it offers several integration options like Dialogflow, BotStar, and Tars; or its chatbot extension, Magento Chat.

3. Augmented Reality and Virtual Reality

Augment Reality and Virtual Reality are groundbreaking solutions in the E-commerce industry, which significantly increase the level of customer engagement, improve the shopping journey, and thus, elevate the conversion rate.

AR and VR are powered by advanced tech solutions and can be integrated as third-party solutions into the Magento-provided E-commerce platform.

Augmented reality is reached through special applications or software; it overlays the image of selected products over its supposable real-time placement and lets the users decide on the right and most suitable products regarding their size, shape, and color of the products.

While the AR provides a static vision of the goods, the VR goes even further and lets the users explore the chosen goods in a dynamic state through virtual showrooms.

The immersive experiences that are provided by AR and VR integrations take the whole shopping journey to a new level and help the stores stand out among the competitors. Such an extension enhances a user’s interaction with the store and helps them make more informed purchases.

4. Headless commerce

When the custom web portal development is in focus, the modern E-commerce market considers the implementation of headless commerce.

Headless commerce is a new tech solution implemented within E-commerce stores, as it brings a new level of flexibility regarding the customer’s engagement. It entails the separation of front- and back-end, allowing businesses to use different front-end tech solutions and frameworks to elevate the customer’s shopping journey across all devices and points of presence.

Magento, being the trailblazer of innovative solutions, offers its own Adobe solution 一 Adobe Commerce PWA Studio, which consists of tools and libraries that help build progressive web applications with faster loading speeds and optimized views for mobile devices. The PWA Studio helps customize the front end of the brand without changing the back-end capabilities and functionalities.

5. Parallax scrolling effect

The Parallax Scrolling effect is a popular distinguishing feature for E-stores that target the customer’s engagement. The technique creates an illusion of an in-depth web page by animating foreground and background images at various speeds (depending on the speed of the user’s scrolls).

Parallax Scrolling makes the shopping journey more immersive and appealing. Apart from just wanting to make the purchase, the customers will be curious about the whole interaction with the website, staying longer on the website, and thus, making new unplanned purchases,

Such an enhancement will maximize the conversion rates and ROI, making a real difference in the world of shopping.

Magento provides the business with tools and plugins to add the scrolling effect on the E-commerce website. As a result, apart from receiving an expected shopping outcome (the finalized purchase), the customers will simply have fun, which will improve your image in their perception.

The Bottom Line

The E-commerce business is a trendsetter, as it is the first to implement innovative solutions to attract and engage the audience. Magento (Adobe Commerce) is a leading E-commerce solution that provides its clients with a seamlessly functioning E-commerce platform and a multitude of plugins and extensions to elevate the efficiency of the shopping journey, as well as improve the profitability of the commercial venture.