Running a successful venue marketing strategy is all about relevance and focus. As the world of venue marketing is ever-changing, it is a crucial time to be on top of the game. You must know your market well enough to shine in the arena of your marketing field. While sketching out your venue marketing plan, having a thorough understanding, attentiveness, and patience can create a powerful impact on your business.
According to some extensive research, approximately 67% of the customer’s journey is now hosted over a virtual event platform. This indicates that if buyers are not potentially marketing their venue online, they are missing out on tons of opportunities that may help them grow their business groups. So the important question here is- How to create a marketing plan that would help you reach your planners on the internet? Educate yourself, leverage the variety of technical marketing techniques and measure your success results with the following venue marketing ideas that are simple to execute and the outcomes will give you a long-term impact at the end. Time to get started!
Steps to Partake Successful Venue Marketing Strategies
With more emphasis placed on hosting an enticing event each day, Venue marketing have become an integral part of marketers. It has never been so complex and did you know? You can reach and influence thousands of planners just by determining how well you connect venues evidently and generate leads. The easiest way to do so is by following the below steps.
Analyse Your Marketing Strategy
The initial phase of your venue marketing plan must be to induce yourself with creative plans that define your business objectives. Our advice is to consider all the pros and cons of venue marketing and then address what might suit the best for your organisation. Remember your goals should be as simple as they are in promotional marketing. By doing so, you can get to the bottom of constituting success while also helping you stay right on the track and prevent scope creep.
Augment Your Venue Site
To influence and reach potential planners, marketing your venue digitally via your business webpage is a must! As technology is growing rapidly, more and more inventions are taking place which have tremendously helped marketers to maximise their website traffic. With great user-friendly and optimisation techniques, target planners are well-enticed and might choose your venue to carry their business operations.
As touched above, your official website acts as a channel to drive more traffic, hence, being a marketer you must hunt for creative visual ideas that are appealing and easy to navigate to make sure that the users quickly get hold of your venue page and engender interest. The algorithm of this step is to utilise paid SEO tools that may help you rank on top, accumulate views and clicks for free. Today, there are many paid and unpaid tools that can effectively boost your website appearance.
Create an Online Tour of Your Venue
While travelling has been banned for good! Planners have been struggling to picture their event at an online venue. Some might find the platform the beginning of new ventures and opportunities, others are still sceptical about taking their event in a virtual space. Hence, to change the mindset of planners, you must introduce an online tour of your venue. A virtual tour can give your planner a sense of satisfaction and a space to re-evaluate their judgement.
A great way to take your virtual tour is by responding to an RFP ( Request for Proposal). Go an extra mile and create a space that describes all their requirements and stand up on their expectations. This can be the perfect way to make them realise that your team has the potential to create everything from anything and why you are the best platform for their event.
To create an enticing virtual tour there are a few tips that you must consider to leverage the response of your target planners.
– You can create a video explaining about your venue and what all things will they be experiencing if they choose you.
– You can add a 3D diagram that gives a real life experience to your audience. 3D diagrams are one of the most preferable options for users as they can be tailored and customised according to their convenience.
Make Your Venue Mobile Friendly
Fast changing technology shifted everything online right from buying to sourcing. Today, tech-enthusiasts have enabled us to access anything online with just our fingertips. Planners no longer need to use computer devices every time there’s a requirement for a venue. They can simply use their mobile phones for research, plan and book a venue from any place seamlessly. According to Google research reports, 62% of the users who have negative experience on smartphones are more likely to avoid future purchases from any brand, likewise 48% users with positive experience are said to have better experience in planning their next virtual trip. Given below are a few tips for a mobile-friendly experience on your venue website:
- Development solutions which aren’t made for smartphones such as flash must be avoided.
- Customise your website according to the size of your mobile phones.
- To keep your SEO rankings unaffected, make sure your website is quick to open and does not affect your bounce rates.
Leverage SEO Tools
A world where you don’t have to bear extreme costs for marketing your venue virtually does exist. SEO tools can either be paid or free of cost depending on your requirements. The right way to take use of your SEO tools is by understanding users behaviour. Think whether it will provide value and usefulness to the users, if yes then take a hit.
Prepare for a Budget for Your Pay-Per-Click Ads
You may have come across this – while opening a website, a pop-up of ads appears on your screen. If the ads capture your attention you might be drawn towards the venue first rather than the one you were about to open.
These are all paid strategies to keep your website’s rank on top. These pay-per-click ads are effective in order to compel more traffic to your website. But keep in mind to use it efficiently as they are costly and might empty your pockets all at one.
Over to You
It’s possible that “space” has evolved to mean something else in the digital era. What was once the unique realm of physical locations such as buildings or public parks may now be extended to the digital environment. Nonetheless, the great majority of events are still real events, which necessitate the use of venues. A lot of things undergo while climbing to the ladder of success. In order to reach there, you must consider every aspect indifferently, especially the venue. We have dedicated this article to what you should look for when scouting an event venue online.