The Main Types of Digital Marketing: A Basic Guide

Did you know that 50% of businesses shut their doors after their 5th year in business? If you want to make sure that you are not part of this statistic it is important to stay ahead of the competition by understanding the different types of digital marketing.

Keep reading to learn the main digital marketing types to help you level up your business.

1. Content Marketing

This is valuable content that you can create such as how-to videos, blog posts for your own blog, instructional materials, etc. Content marketing will help you connect with your audience as long as you are providing them with value.

It is important to publish content regularly with your audience in mind. The key is to become a trusted voice in your industry or niche that people want to keep coming back to. If you do not have the time to come up with content we recommend contacting a reputable digital marketing director to help you create a plan of action for your specific brand.

2. Social Media Marketing

With this type of digital marketing, you need to first create accounts in the different social media platforms available. You can create different types of posts including sales you have coming up, behind the scenes videos or pictures, share new blog posts, etc.

Keep in mind that you want to choose which platforms to use depending on who your following is. For example, if your audience is between the ages of 25-29 then they are more than likely going to be active on Instagram.

3. Email Marketing

Contrary to popular belief, email marketing is not dead. Collecting emails can get you a long way because it is a great way to connect with your audience and give them the opportunity to email you back and form a closer relationship. Whenever anyone visits your site you can invite them to join your email list for your latest sales, products, events, etc.

Try to provide as much value as you can every time you send an email, that way when you are sharing about your sales, your audience is more inclined to make a purchase.

4. Instant Messaging

This is now being used by businesses to connect with their clients or potential clients because so many people carry around a smartphone at all times. You can use instant messages to promote your business, answer questions, and even fulfill orders.

If you opt for instant messaging you want to personalize your messages and also use wording to inspire your potential customers to take action.

Now You Know the Main Types of Digital Marketing

We hope that now you are feeling like a pro when it relates to the types of digital marketing and that you are able to make informed decisions that help your business remain relevant in today’s world.

Did this article come in handy today? Please keep browsing the rest of this section to catch all of our latest business tips.

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