Social media is playing a more significant role in digital marketing than ever. With 3.78 billion social media users online, there are more opportunities than ever to reach new customers for your business.
The question is, how can you create a smart marketing strategy to take advantage of social media.
You need a great social media marketing funnel if you want to get the most from social media. Keep reading to learn how to make the best social media sales funnel for your brand.
The first step to a great social media marketing campaign is to create awareness for your brand. People won’t search specifically for your business on social media. It’s up to you to get your target audience’s attention.
One of the best ways to do this is to identify the problem your potential fans face. Create killer content around that problem and let people know how your business solves those issues. If you can connect to their issues on an emotional level, you’re more likely to get more fans willing to pay money for your products and services.
Check out SocialBoosting to learn more about getting new eyeballs for your business.
Once you get someone’s attention, you need to offer them options for solving their problems. Your goal here is to provide information about your products to potential customers on this page.
You should already have their attention by focusing on problems during the awareness phase. Your options should offer solutions to these problems and tell people why your company provides the best solution.
Create a Call to Action
Once you offer options to your potential customers, the next step is to get them to take action. People might not be willing to buy immediately, so you need to offer further steps beyond pulling out a credit card.
You can do anything from offering an email opt-in to discounts on purchases. Whatever call to action you go with, make sure it’s clear and visible to the people in your sales funnel.
You’ll need to do some testing to determine the best way to direct your potential customer’s attention to the correct location. Performing A/B testing is a great way to test multiple calls to action to see which ones work best.
Call for Advocacy
Once you build a loyal following, the next step is to get your fans to talk about your company. You can’t get in front of all your potential customers yourself. You need your customers to advocate for their friends and family.
Think of ways that your customers can talk about your business and share it with other people. You can do this by creating sharing features for your content or offering referral links, and rewarding people for sending new customers.
Start Developing Your Social Media Marketing Funnel Today
You can’t just throw up a social media profile and expect to be successful automatically. It takes work to build a social media following that moves the needle for your business. Follow the steps above to create a social media marketing funnel that works for your company.
Once you master social media and become a social media marketer, you can focus on other marketing methods. Check out the blog for more marketing posts that will help bring visibility to your business.