Successful brands wouldn’t be nearly as triumphant if they didn’t have a brand manager. With social media and AI algorithms influencing the saturated marketplace, having a brand manager to target resonant audiences is important in having a thriving business.
If you have a brand or business, a brand manager may be something to consider to better run your business. Or, if you’re considering obtaining a job as a brand manager, understanding its roles will help you to make that decision.
Let’s take a look at exactly what a brand manager is.
What Is a Brand Management and What Does a Brand Manager Do?
Brand managers understand a company’s targeted audience and use the brand to get their attention. They are usually in charge of maintaining the brand image or reputation. In other words, a brand manager’s job description is that they manage what a brand is known for.
Master brand managers can make a brand of anything. The Kardashians are a great modern example of what branding yourself can do for your success.
Brand managers research the marketplace. They need to understand where their client and the targeted consumer overlap. They look for patterns and find what consumers want and need. Then they use this researched information to use their clients’ brands to target these unmet needs in the marketplace.
Brand management has a lot to do with economics and simple supply and demand. Having a developed sense of intuition helps brand managers know what is and isn’t going to work.
Brand managers will develop strategies and incorporate those into the company’s budget. Brand managers understand advertising and come up with design concepts and layouts.
Brand Manager Salary
Brand managers have a wide range of salary options. The average is somewhere around 120,000 to 140,000. Like with any job, there is wiggle room. If you are just starting out or working for a company that doesn’t pay highly, you might make it in the 80,000 to 90,000 range.
On the other hand, if you work for large companies and have experience, you might make closer to 200,000. Brand management has the option for freelancing, where you can set your own prices as well.
No matter the salary, the range is quite well, and you have plenty of opportunities to work your way up the socioeconomic ladder.
Brand Manager Jobs
You can search for local or online brand management jobs. Many companies are hiring. You can also reach out yourself by pitching your skills to potential clients you would like to work with. Establishing your own website where people can come to you is a great option to be taken seriously as a professional.
Brand management jobs range from advertising jobs to marketing jobs. Some titles may vary, such as ‘brand leader’ or ‘director of marketing.’ No matter the official job title, your tasks will vary from each company you work with.
One of the perks of becoming a brand manager is having different tasks to work on daily, depending on who you are working with.
Now You Know
Now that you know what a brand manager is, you can consider it for your company or for your personal career considerations.
If you want more tips on career options, check out our ‘Business’ page.