Content management systems make web development accessible to anyone. You don’t need to learn code or professional web design. All necessary tools, including SEO, come right out of the box.
WordPress enjoys the largest share of the CMS market, owning an impressive 65%. This distinction is for good reason too.
WordPress provides two important CMS platforms. There’s WordPress.com, a cloud-based CMS. You also have WordPress.org, an open-source platform for more experienced developers.
As a result, WP powers nearly 40% of the web.
However, WordPress website maintenance is a critical piece of this puzzle. Discover the latest tips for improving your web performance.
WordPress Website Maintenance for Security
Are you brand new to WordPress?
Get your feet wet on WordPress.com before switching to WordPress.org. You can also build your site in the cloud version and transfer it to the open-source CMS.
WordPress.com has several website themes for beginners. You can also purchase annual plans to get (or map) your domain, increase storage space, and install plugins.
Believe it or not, websites built on WordPress.org are more vulnerable to cyber threats than WordPress.com.
WordPress itself hosts WordPress.com sites on their shared servers, while WordPress.org websites require separate hosts.
The wrong web host can leave you open for attack. That’s why you need top-rated security plugins.
Plugins do the following:
- Track login activity
- Alert you to suspicious activity
- Block suspicious IPs
- Prevent Brute force attacks
- Perform virus scans
- Monitor website changes
You can also install password managers that generate and store difficult passwords.
Security plugins are essential. Plugins alone may be enough for a small blog, but larger websites need more.
If you want to grow your business quickly, keep digging for more info on WordPress maintenance plans. Managed WordPress services provide extra protection against hackers and data loss.
Improve Website Performance Quickly
Data can tell you a lot about your website’s performance. WordPress has built-in analytics like web traffic and clicks. You can also sync your site with Google Analytics to discover deeper insights about your web performance.
For example, your analytics may reveal a growing bounce rate. This metric means visitors are leaving your site quickly.
Like website security, you can also install WordPress plugins to improve web performance.
Popular plugins include:
- Image optimization
- Uptime and downtime monitoring
- Site speed plugins
- Link redirect management
- Minify website code
Managed WordPress services manage and optimize web performance too.
You can also hire online reputation managers to monitor your site’s social media, internet mentions, and reviews. Generating positive online mentions (and cleaning up negative ones) also impact website performance.
Web Content Maintenance
Your website’s written content also needs love.
Perform a content audit, and look out for the following issues:
- Web pages with thin content
- Out-of-date content
- Broken web links
- Error pages
- Redirect issues
- Formatting problems
- SEO mistakes (or no SEO)
Make sure content meets Google’s latest standards. Follow the Google E-A-T guidelines to craft authoritative, long-form content. You can also update old content, improving its search ranking.
Dream Big with WordPress
The WordPress world is your oyster!
Start developing your first website, and discover the right WordPress website maintenance solution to match. Learn with plugins, and expand with managed services.
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