Did you know that there has been a dramatic rise in e-commerce sales in 2020–from 16 percent to 19 percent? Due to the pandemic, more people than ever people are shopping for products online versus searching for them in brick-and-mortar stores, leading to a boom in the e-commerce industry.
However, if you want to gain a profit successfully and consistently, you need to focus on photographing products professionally.
With this in mind, read on to learn about all the benefits of the best product photography for your e-commerce business!
Build Your Brand Identity
One of the top benefits of hiring a professional photographer is that you’ll be able to build brand identity through your product photography. The reason for this is that you’ll be able to choose a consistent style that your target audience will begin associating with your brand.
This is integral to the success of your e-commerce business, as you need to find ways to differentiate yourself from competitors that are only a click away for your audience. By establishing a highly curated visual brand, your audience will begin associating your business with the products they love the most.
Increase Your Visibility
Many e-commerce businesses struggle in the beginning. Their website, social media, and the product they sell are lost in the huge ocean that is the internet.
For this reason, investing in the best photography can help you gain more followers on social media. Photos can even drive traffic through shareable, viral content.
The reason for this is because even today, images can be the quickest way to convey information and capture someone’s attention while they’re browsing online. Photographs can do this through their compositions, colors, brightness, and even featuring model’s faces.
Photographs can also be paired with infographics or typography that makes them shareable to a wider audience of people that you otherwise would have never reached.
Build Trust
Another struggle that new e-commerce businesses face is converting their leads into paying customers. The reason for this is because people want to ensure that you’re a trustworthy company. If they haven’t encountered your website or social media profile before, they aren’t positive that they’ll be receiving exactly what they’re paying for.
High-quality professional photography helps cut down on this hesitation and distrust. For instance, this company offers photography with white backgrounds that are great to use on websites such as Amazon and eBay. Through sophisticated lighting and white backgrounds, the products take on a more professional appearance that makes them look like more of a “safe bet.”
Boost Your Instagram Strategy
You’ll find that Instagram has been pushing marketplace and video content over the last few years, and for good reason. The company has realized that many of its users like to go on Instagram not only to interact with their favorite brands but also to add products to wish lists and purchase them right from the app.
With this in mind, professional photography can help boost your Instagram strategy and convert more browsers into loyal customers. The reason for this is because you’ll be able to post content consistently, leading to greater engagement with your posts.
High-quality photography is also more eye-catching than amateur photography due to the lighting, compositions, and color. Lastly, Instagram is all about posting on Stories and Reels frequently but also keeping a consistent grid.
Your audience is more likely to follow, like, comment, and purchase if they find that see that your grid has a consistent visual brand that they relate with.
Appealing for Mobile Audiences
More people than ever before are conducting internet searches and engaging with brands through their mobile devices versus desktop or laptop computers. Although quality copy and content writing is still important in order to entertain and inform, pictures still tell a thousand words–especially on a smaller screen.
With this in mind, it’s important to capture their attention with high-quality imagery. By showcasing your products in their best light to mobile audiences, your audience is far more likely to add those products to their carts or wish lists.
Sets Expectations
Professional product photography also benefits your business as a whole because it sets the right expectations. The reason for this is because you’ll be able to receive photos of your products from multiple angles and in the best light.
This means that customers can examine your products and can feel more confident that what they’re seeing on the screen is what they’ll receive at their doorstep.
High-quality photography can also show greater detail when it comes to the texture and material of your products. If they have a higher price tag than your competitors, the professional photos can help people understand that the price they’re paying is worth the investment due to the increased quality that the photos show.
Invest in the Best Product Photography Today
Product photography is an aspect of your e-commerce business that you should not ignore. Not only does it help build your brand and help you differentiate yourself from competitors, but you can also set the right expectations immediately.
As customers can get a 360 view of the product, you’ll be able to build trust and prove that what you’re showing on the screen is true to what they’ll receive in the box.
Even more important, photography alone can help increase visibility for newer brands, especially on social media. Photographs with added text and graphics can even become shareable content that puts your business in front of new audiences.
Ready for more tips on driving your business to success? Keep reading the blog for more tips!
