If it’s your dream to own your own law firm, you’ve probably done extensive research on how to market your business. Therefore, SEO is a term you’ve probably seen over and over again.
It is the coding used by search engines to find appropriate content online. When a user searches for keywords, SEO is what directs the search.
Naturally, the SEO coding you use on your website will play a strong factor in your success. Just as importantly, making law firm SEO mistakes could lead to your downfall.
We don’t want that to happen to you. Keep reading for four common mistakes you should be aware of.
1. Not Using Local SEO
There are countless benefits of SEO. A strong SEO strategy will drastically increase your brand awareness and attract new clients to your website.
However, it’s important to understand how SEO works. For example, if you’re a personal injury lawyer in Texas, attracting people from Alaska to your website won’t serve much of a purpose. Instead, use local personal injury lawyer SEO to attract people from your community to your site, as they will be more likely to use your services.
This includes registering your law firm with Google My Business, using local keywords and geographical keywords, and targeting people in your geographic location.
2. Trying to Use Black Hat SEO
In order to boost their SEO ranking, some businesses implement something called black hat SEO. Black hat SEO is the practice of trying to manipulate search engine coding to increase website visibility. This is done through excessive keyword usages, repeating phrases that are inorganic, and inappropriate link-building.
Not only is this unethical, but it also lowers the quality of your website, which will impact your lead generation and client conversions. Furthermore, Google and other search engines have learned to recognize black hat SEO and punished websites that use it.
3. Not Using Link-Building Strategies
One of the most common law firm SEO mistakes is failing to invest in a link-building strategy. Link-building comes in three primary forms:
- Internal links
- External links
- Backlinks
Internal links are links used to direct visitors to other pages on your website. They can lead to other relevant blog articles, services pages, contact pages, etc.
External links are links guiding your readers to sources of data relevant to the content of the page they’re on. They can also lead to affiliate businesses with whom you work.
Finally, backlinks are links from other websites to your pages. They can lead to your services pages or specific articles. These bolster your credibility because it shows a legitimate connection with other business and credible blogs.
4. Not Caring About the Quality of Your Content
Finally, one of the worst, yet most common law firm SEO mistakes is creating sub-par content simply for a higher SEO ranking. While on paper, this builds keywords and links into your website, it doesn’t deliver in the same way that quality content can.
For example, quality content will keep visitors on your site longer. They will visit multiple pages, and eventually, be led to your services.
Poor quality content, on the other hand, will make a bad impression on your visitors. They won’t take your law firm seriously and will be less likely to invest in your services.
Are You Making Law Firm SEO Mistakes?
If you’re making any of the law firm SEO mistakes above, you could be crippling your online visibility. More importantly, you’re going to be missing out on tons of potential clients.
Fortunately, there are tons of sources out there for marketing tips and guidance. There are also endless options for SEO agencies that can help you maximize your SEO ranking.
For more information, check out some of our other articles. Our blog was created to help entrepreneurs like you expand their brand awareness, generate more leads, and make more sales.
