Did you know that 37% of small businesses spend less than $10,000 per year on advertising? That shows that micro-advertising campaigns can be extremely effective. The best small-scale advertising tool you need to know about is PPC advertising.

If you are struggling to get to grips with PPC, then we can help. Read on as we discuss the benefits of a pay-per-click campaign.

Pay-Per-Click Puts You at the Top Of Searches

Organic traffic is the ideal SEO goal for your business, as it is free and high quality. However, organic traffic takes a long time to build. PPC advertising gives you a way around that.

PPC will place you at the top of search results. You can use this while you build organic traffic, or do it in conjunction. This can let you jump to the top of the search page, ahead of competitors who may have the advantage when it comes to organic searches.

It Increases Your Brand Recognition

Even if you pay for PPC advertising and someone does not click on your advertisement, you are still getting value from it. PPC advertising is still getting your brand out to people who have an interest in your business and its services. They may still decide to come back later now they know your brand, and you still don’t get charged unless they convert into a lead.

You Can See the Data

A PPC marketing campaign is trackable in real-time. You can see how many people are clicking your advertisement. This can even be broken down into their demographics.

This is a stark contrast to traditional marketing. Here, you must wait for a campaign to finish before you measure the results. By then, you will have already spent the money on the campaign.

All of this data can help inform your strategy. You can do A/B testing to see which methods are more effective. It can also help inform your keyword choices and the SEO required on your website.

Costs Are Scalable

PPC campaigns are an extremely cost-effective marketing strategy. As you are only paying for the clicks you receive, you have a very low barrier of entry. This can also be capped, meaning you don’t spend over a certain amount on a given day.

If you decide that the campaign is going well and you want to add more ads, you can do it at any time you wish. You can also hire specialist companies to deal with it for you, covering every industry from local HVAC PPC company specialists to people who deal with global finance PPC.

Finding Assistance for Your PPC Campaigns

You do not have to trial and error a pay-per-click campaign yourself. In fact, hiring a company may actually maximize your return on investment. Search online and check reviews for companies who may be able to help.

If you enjoyed our article, visit the rest of our blog. With everything from managing finance to advertising, we can help your small business grow.