Over $3.5 trillion in sales globally, e-commerce continues to evolve year after year. With low barriers to entry, it is hardly a game of minor leagues. With new competition emerging every day, businesses that go the extra mile for their customers stand out in the crowd. And, naturally, it is the same brands who prosper at turning their first-time buyers and clienteles into brand evangelists – despite the competition.
So what’s the secret to achieving higher conversations and more revenue this year? That’s something we looked into, long and hard. As a result, we found seven effective e-commerce marketing strategies any e-marketer can use to enhance their conversions in 2021 and beyond.
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Measure E-commerce Content ROI and Publish Purposeful Content
Content marketing will remain one of the best digital marketing strategies out there. However, what’s essential for your e-commerce strategy is to ensure you are receiving maximum ROI from your efforts.
Remarkable e-commerce content marketing can include unique/original guest posts, style guides, lookbooks, tutorial videos, or regular newsletters. You can even interlink targeted keywords, implementing off page SEO, or in other words, link-building and taking help from other websites. The key is to keep everything lively, relevant, and visual. Stick closely to core brand aspects, and you will find content marketing to be a significant part of your sales strategy.
Furthermore, it is important to quantify how prosperous your campaigns are in terms of content ROI. If, for instance, you spend $600 on eBooks, which in turn converts $1500 of revenue, you will receive a 200% ROI on your content once you minus its initial $500 cost.
The calculation can vary on the product you sell. Therefore, be sure to look into how you can calculate content ROI and improve your business finances. Just remember, the best content marketing outcomes are the ones that are quantifiable and offer more sales.
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Outline Your Sales Cycle
Every business is different. How long does it take before consumer purchases on your website? Knowing how consumers move through your sales process can help create the perfect e-commerce marketing strategies possible.
Suppose you don’t know how long it takes a visitor to complete your sales cycle. In that case, it will become difficult to pinpoint which podiums you should be advertising on. Do your consumers convert in a month, week, and year?
Describing your sales cycle will demand some research as well as experimenting. Once you have this down, you can shift to our next e-commerce marketing strategy.
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Uplift Your Cross-Selling Game With Pop-Ups
Another great way to boost your e-commerce digital marketing strategy is with pop-ups. If you’re new to this concept – impossible to imagine – listen to this: pop-ups are the windows that temporarily cover the site visitors’ screens to showcase additional offers. You can utilize pop-ups to entice a potential shopper with a discount offer or include another product in her or his shopping cart.
They work! Mainly when used to present people with rightfully relevant deals – a limited-time offer, a BOGO sale. Use them smartly, and they can drive a butt-load of revenue to your business.
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Develop Customized Landing Pages
No doubt, buyers have a significant role in creating an effective digital marketing strategy for e-commerce businesses. In addition to this, marketers must identify the type of buyers they are trying to appeal to. For example, don’t just say you want to entice women – think about what type of females buy your products often.
Furthermore, understand that this may take time – after all, every landing page needs to contain original content. By creating content specific to each section of your targeted demographic, you can build a sales funnel that boosts your e-commerce marketing plan.
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Collect Email Addresses
There’s no other person to market to than someone who has already bought from your business. Or who has at least acquired more information on what you offer? These consumers are already aware of your business and are receptive to your marketing messages, making them perfect potential buyers.
Gather email addresses from everyone who buys from you, and encourage visitors to sign up for an email newsletter. You can utilize your database for email operations to send out special offers and coupons as a part of your e-commerce website marketing tactic.
As your database gets more extensive, you may want to start breaking it down into more justified lists. It will enable you to market to an even more targeted crowd and adapt your copy to appeal to specific groups of people.
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Invest in Mobile
When Facebook introduced the mobile version of their website, they invested tons of cash into a complete make-over because they knew that mobile would be the next best thing.
A complete website revamp is probably unnecessary for you. Still, you will want to make sure you have a mobile version of your website. Besides that, you must make sure that your consumers have an outstanding shopping experience. To make that happen, you must optimize your website for “mobile use.”
There are ways to design your website so that certain elements appear on the desktop that does not show on mobile and vice versa. You can make segments appear differently on different devices as well.
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Humanize Your Brand
People rely on people. Therefore, take some steps to ensure your customers see the faces behind your slogan. Send out images and testimonials of loyal customers and videos showing how your services/products are made. Respond to tweets, comments, reviews, and communicate with your customers effectively. Monitor what consumers are saying and don’t just reply to the negative thoughts or comments. Taking the time to send out helpful, comprehensive responses will let your consumers know that you care. People are working hard to make sure customers have a satisfactory buying experience.
Conclusion
E-commerce marketing strategies are necessary to generate more traffic to your website and encourage sales. No e-commerce business can do well in a progressively more crowded landscape without a full-funnel marketing plan. If you want to boost sales, you have to start brainstorming right now. With a handful of efficient tactics to try at every stage of the marketing process, you’ll be in excellent shape. Start working on your digital marketing strategy right away!