93% of online experiences begin with a search engine.
That might sound obvious, but think about it for a second, almost everyone on the internet is going through a search engine. It’s likely how you got here in the first place.
That search engine is also the main thing separating your website from your customers. It’s the gatekeeper and it decides who sees your content, and who doesn’t.
Making sure that you have the best online presence and get noticed often requires some professional help, and when it comes to picking SEO agencies, sometimes it can be hard to know what to look for at all.
But don’t panic, we have put together the 5 most important things to look for so you can make the best choice.
Picking SEO Agencies: What to Look For
There are plenty of things that SEO agencies will try to sell you on so knowing what is valuable and going to make the greatest impact is important.
Here are the most important things to look out for.
The first thing to look out for is the companies own experience with SEO.
Look at their website to make sure the standards they are declaring they can deliver for you are in practice because if they don’t have it up and running, what guarantee is there that they can do it for you.
Also, look out for links on their website, are any broken? Does their website rank highly if you type in SEO Agency plus your local area?
Second, you will want to make sure the agency is clearly aware of how SEO works.
Are they transparent about the way that they operate? Do they use the proper terminology or are they just saying technical-sounding words that don’t mean much?
Third, check online customer reviews for their agency. Look at Google reviews, Yelp, Trustpilot, or anything else that might have trusted reviews from an independent website.
They may have some customer testimonials and comments on their website but it’s best to rely on external sources to ensure you find genuine results.
Fourth, you will need to start comparing agency fees. The purpose of SEO optimization is to improve your website’s traffic and ensure you start to see an improvement in sales or whatever service you are providing, so money is an important consideration.
Take the time to look at at least 2 or 3 different agencies so you can get an idea of prices and see where you can get the best deal.
Not only will this help when it comes to choosing the right agency, but with that information in mind, you may be able to get yourself a better price at a more impressive agency because their competitors quoted you a lower figure.
Fifth but certainly not least, are they asking you enough questions?
If they immediately offer a price or start making promises about extraordinary results, you should exercise some caution. The service provided often depends on what they are working with in terms of your business and product. If they don’t ask, how can they guarantee quality service?
For a brief overview of some of the biggest benefits of having your SEO optimized, you can find some helpful information on this page.
Make the Call
At this point, picking SEO agencies and determining who will fit your ideal should be a snap.
You have weighed up your options and found the agency that’s right for you, all that’s left to do, is to make the call.
For more insightful articles on how to help your business grow, check out our other posts.