When we were younger, big brands ruled everything. Who doesn’t remember the awesome beer commercials during the Super Bowls of our youth? Those commercials might still be airing, but we’re learning to value the craft of brewing and distilling our own beverages over mass-produced products.
If craft beer and spirits have captured your interest, then you’re probably wondering what you can do to take your brewing or distilling business to the next level. Thankfully, there are a lot of great steps you can take to do just that. Read on to learn all about them!
Invest In Your Tools
When you first get started in the distilling or brewing business, you probably won’t have a lot of cash to drop on tools. This is fine when you’re learning about what goes into brewing an IPA versus a milk stout. As your business grows, however, you’re going to want to invest in tools that’ll help you produce your beer or spirits on a larger scale.
Consider contacting a company like RMS Brewing Solutions to explore your options. Not only will professional equipment help you produce more of your product, but it’ll ensure that your product is high-quality and consistent from batch to batch. Yes, it will mean reinvesting some of your profits into your business, but the expense is worth it.
Build Your Brand
Nearly every brand in the craft brewing and distilling business has its own distinct personality. Some are even themed!
For example, Fredonia Brewery in Nacogdoches, Texas bases its products around the town’s history. Having a cogent theme amongst your products not only makes your business interesting, but it also makes it more attractive.
Give your brand more personality by creating a social media presence that reflects the personality of your brand. Maybe you’re quippy and quirky, or maybe you’re elegant and high quality. No matter what personality your brand has, it’s sure to boost your customer base.
Open a Tasting Room
Look, shipping your products and finding a distributor is hard work. Then you have to find a way to get customers in the store to take a chance on your product. Opening a tasting room is a great way to bring customers to you and build a loyal customer base.
Opening a tasting room is as simple as setting up a few picnic tables and inviting local food trucks to line up outside. Spread the word about the brewery or distillery on social media and watch as new customers flood your business!
Take Your Brewing and Distilling Business to the Next Level Today!
Starting your own brewing and distilling business is no small effort. If you really want to make a name for yourself on a major level, then it’s important to invest in quality equipment and create a memorable brand image. With a little bit of handiwork and patience, you’ll be well on your way to being a major player in the craft beer or spirit business!
Want to learn more great ways to make your business a success? It takes more than having a great product, after all. Check out the rest of our blog for tons of advice that’ll keep you ahead of the game!