When performing a search, 71% of Google users don’t make it past the first page of results.
With a user behavior like this, if your business isn’t making an appearance until the second or even third page of Google, your chances of being found are brutally low.
So how can you maximize your marketing approach and start cracking those first results spots? You need the help of a business SEO service.
Ready to reach a larger audience and generate more valuable leads with your SEO marketing? Follow along to learn how hiring an SEO service can revolutionize your digital presence and grow your business.
What Is SEO Marketing?
SEO, standing for Search Engine Optimization, is the practice of tailoring your website to appeal to Google’s algorithms.
Search engines have one very important job: To answer a search query with the most relevant and helpful results. In order to do this, platforms like Google, Yahoo, and Bing have set up specific measures that tell the engine if your site will be a quality reference.
So how can a business SEO service improve your approach?
1. Increase Organic Traffic
While paying for a Google ad to instantly bump your site to the top of the results seems like an easy fix, this is not a long term solution. In fact, it’s probably doing less than you would expect.
70% of users click on an organic result over the paid advertisement hits.
If you want relevant traffic you need to invest in properly boosting your site’s rank by utilizing SEO marketing strategies including keywords, backlink building, and improved site performance.
2. Build Trust and Credibility
Your audience is incredibly skeptical of spammy ads and paid positions. They have been conditioned to not trust these sources and turn to search engines to vet credible sources for them.
Having a high organic ranking position on Google leads searchers to believe that you pass the search engine tests and prove to be a more trustworthy site.
Beyond this, having a great SEO approach will improve your small business branding and encourage consumers to remember and recognize your business.
3. User-Friendly Website
While SEO services make your website more Googlebot-friendly, the improvements they implement actually increase the usability of your site for humans as well.
Elements like a better linking structure can carry users through your site and lead them through your purchasing funnel more effortlessly. This will improve your conversion rates and increase sales.
Professionals like the folks at MAD Group can maximize your San Diego business by improving the technical background of your site that you might not be familiar with. They can improve load times and general performance, helping you rank higher, and boosts user satisfaction.
4. Long Term ROI
Paying for social media and Google ads only increases your sales as long as the ad is active. Once your time expires or you run out of marketing budget, you’re right back where you started.
Investing in SEO marketing is a technique that keeps giving long past an ad. The results are long term and use Google as a free promotional service to get your product or service to the right people.
Hire Your Business SEO Service
With so many benefits for your business, there’s no reason to put it off any longer. From increased organic traffic to more relevant leads, hiring a business SEO service is the perfect strategy to maximize your marketing and grow your sales.
Want to know about SEO and your business? Visit our marketing category to learn more about this technique and how you can improve your digital approach.