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Saturday, September 23, 2023

Gen Z Food and Beverage Trends


After a long tiring day of work, you’re hanging out and relaxing when you hear it. Your stomach growls louder than an angry pitbull!

But, these days, the lay of the land has changed a lot when it comes to food options. It seems that the Gen Z influence has started molding the food and beverage market. Since Gen Z makes up about 27% of the US population, that’s a big target audience.

As this new generation starts to become smart consumers, certain trends start to appear. Keep reading to learn about the Gen Z food and beverage trends you need to know about in 2021.

Fresh Food Fast

Gen z is always on the go! There’s often little to no time to sit down and eat a relaxing meal most days.

To that end, Gen Z tends to look for fast dining options like delivery, take-out, and grab-and-go items. But, they don’t want the greasy fast food packed with empty calories! Most Gen Z diners look for the fastest fresh food they can get so they can fuel up on the go.

New Gen Z Food and Beverage Trends and Concepts

Some new kinds of food experiences and concepts have sprung up thanks to the Gen Z influence. Specialty restaurant pop-ups and street vendors seem to dot the neighborhood where no food options stood before.

Another great concept from the Gen Z kitchen is the meal kit. Not only can you buy a kit with everything you need to create a gourmet home-cooked meal, but some companies even ship these kits straight to your door!

Digital Conveniences

One thing about Gen Z is that they spend a ton of time using social media and their phones. Many companies have started aiming their food and beverage marketing towards these mobile platforms. A common digital marketing adaptation is the use of mobile applications for take-out and delivery.

Those self-service fast food kiosks or tableside tablets you’ve seen are other forms of digital convenience aimed at Gen Z. The idea is to have as little human contact as possible during the ordering process.

Some More Food for Thought

As Gen Z begins to take more and more of the marketing budget, more trends tailored to this generation may arise. It’s best to keep your finger on the food pulse if staying on the cutting edge of trends is important for you.

Even though some of these food and beverage trends came about because of Gen Z, Americans of any generation can take advantage of these new food experiences! It doesn’t matter what demographic someone falls into, everyone’s gotta eat!

We hope you enjoyed reading this article and that you learned a few of the most exciting Gen Z food and beverage trends. For more great articles about technology, business, and more, check out the rest of our blog today!

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