Driving Meaningful Growth: An Introductory Guide to the Sales Flywheel

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Are you looking for a good business model?

The most common analogy in marketing and sales is the funnel model. Its advantage is how you can picture the right focus points. These points aim to bring customers to a product or service they wish to market or sell.

While the funnel works out well, it’s rather lacking as a model. A new analogy or model surfaced to better capture the approach. It’s the sales flywheel.

Here are some details to know about the sales flywheel. It also includes some details as to why you should shift toward this model. Read on and learn more.

Describing the Flywheel

The flywheel’s primary feature is how it stores and releases energy. Kinetic energy’s form is rotational energy, which the flywheel device stores well. The amount of energy stored in the flywheel depends on the friction, size, and spinning speed.

This energy is a helpful analogy when thinking about customers and the way they can grow your business. The factors keeping your flywheel going revolve around service, marketing, and sales. With all three together, picture how your sales and marketing strategy gets customers to your product.

What Makes the Flywheel Model Work?

When you look at the flywheel’s behavior, you can see how momentum is an important aspect of your strategy. Your primary components include marketing, sales, and service. With these running in constant motion, your customers keep returning for more.

Using this analogy, your customers are at the center of the flywheel. Your efforts revolve around them. To ensure sales, remember these three aspects:

  • Attract (Earn their attention through useful content)
  • Engage (Close deals and build relationships)
  • Delight (Keep customers happy)

These components allow the flywheel to keep spinning. Your customers choose to subscribe to your products and services since they’re satisfied with what you deliver. It also means business growth.

Flywheel vs Funnel

When looking at the flywheel vs. sales funnel comparison, you’ll notice some interesting pointers. In this case, it’s about the customer.

In a sales funnel model, the customer is an afterthought. Focusing too much on marketing and sales aspects makes you forget about your customers.

Meanwhile, the flywheel model ensures customers become the central point. They are your primary focus when working on your strategy.

The distinction is helpful when comparing the Flywheel vs. Sales Funnel for Inbound Marketing. Check out the linked guide to learn more.

Ready to Switch to the Sales Flywheel?

With the sales flywheel model, you can capture your ideal business strategy’s essence. It’s not only in directing customers to your business like how the funnel does it.

Rather, it is in drawing and keeping them with you. It’s the same as an actual flywheel storing energy.

Did you find this guide helpful? You can check out more of our articles today. We cover a wide range of topics, especially for business improvements.

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