You have your rendering studio, perhaps it is only small, and you are looking to attract more clients and raise your online profile. You have tried promoting your website and your Facebook campaign isn’t getting any traction, so what do you do? How do you grow and boost your rendering studio in any significant way? Here are five things you can do to get started.
1 – Create YouTube, TikTok and Rumble Content and Pay to Promote It
Your social media campaign is failing because you are addressing the wrong audience. The users of your studio are not trawling Facebook, they are not reading Reddit, and they are only using Twitter to market themselves (not to consume). The people you sell to are watching YouTube, they are watching Rumble, and they are occasionally getting addicted to TikTok. You may be able to get likes and such on other platforms, but only Rumble, YouTube and TikTok will provide you with actual conversions. Get on those platforms, show off your work, and use their paid promotions services to promote your content. It will get expensive promoting with YouTube, so set a smaller daily budget and act with caution until your paid YouTube adverts are getting solid conversions from warm leads into sales.
2 – Offer More By Using Third Party Services
Smaller companies can operate their businesses for less money because their overheads are far cheaper. This is the benefit of being a small, adaptable and flexible company. However, as a smaller company, you cannot offer any heavy-hitting products or service times. That is why you should expand your range with companies like RebusFarm. You can offer everything from faster turnaround times to more complex and processor-heavy renderings. It is still your product, you are just repackaging the part of another company’s services to better round out your product.
3 – Set Up An Email List and Keep In Contact With Your Clients
There are plenty of email services out there that allow you to build an email list legitimately so that you can send out newsletters and email campaigns without getting blacklisted. The reason why you need to focus on an email list, especially a legitimately built list, is that your users are often repeat users. This is one industry where you can turn your first-time customers into full-time and long-lasting customers if you deal with them correctly the first time. Even if your email campaign doesn’t directly convert into sales, it is a good idea to keep your business fresh in the mind of your potential clients so that you are the one they think about the next time they need studio services.
4 – Ask Your Current Clients For Referrals and Perhaps Offer Incentives
On the same message as the previous point, you need to cultivate a loyal group of customers. It is a good idea to get your current loyal customers to try to recruit other businesses to work with you. Try not to offer money-based rewards because it is not about making a quick buck, it is about cultivating the sort of relationships with your clients that they are happy and willing to recommend you to all their other friends who work in their market or industry.
5 – Find a Way into the Colleges and Universities
There are college and University students out there who both want and need your services. They have student grants and loans that are burning a hole in their pockets. There are rich kids who want to impress their professors, and there are students who need your services because they are trying to go it alone. Plus, if they become accustomed to your services now, they are more likely to use your services in the future when they are working their full-time jobs or when they are running their own businesses.