Picture a new fashion magazine running multiple campaigns across platforms for three months; a mobile recharge company running paid campaigns in the first week of every month across Google AdWords, Facebook, and Twitter; a customised bicycle shop making videos to engage their potential customers, and an e-commerce portal working with a lot of affiliates and getting good conversion.
Now, picture this–being able to check each campaign’s individual performance on each channel, week-on-week, comparing the achievements and failures of each, seeing what the total reach has been, what was the click through rate (CTR), cost per click (CPC) or cost per visit (CPV), to see which keywords are giving the max conversion, which ones are not working even though one is paying a lot for it, the audience retention and cost per view for video campaigns, and ultimately, what one’s return on ad spend (ROAS) is.
