“It’s a shame if young brands emerging under the current climate ignore the idea that the future must be greener in order to be brighter,” says Samriddh Burman, Founder of The Burlap People. For the 30-year-old, starting an environmentally-conscious brand and having that brand revolve around jute were both forgone conclusions.
Samriddh’s family has been making and exporting value-added jute bags for over 40 years. Samriddh worked as a marketing executive at his family’s jute firm before moving on to work for a sports travel company. But his passion for environmental sustainability and creativity weren’t being fulfilled in cookie-cutter corporate jobs. So he quit to start up.