When it comes to the world of business management, there are always a few priorities to watch for depending on the current industry landscape. These priorities can shift around depending on circumstances, which is why it can sometimes be so challenging for new companies to make their mark on their chosen industry. After all, they cannot always utilize previous successful businesses as an example as the industry has a habit of making changes with the start of the new year.
That said, it can be hard to imagine too much of a change compared to the craziness that occurred last year. 2020 gave rise not just to multiple issues around the globe, but the infamous global pandemic that continues to be a problem well into 2021. Despite all of the challenges, however, people are finding a means of pushing forward — with some industries somehow delivering results despite the pandemic, such as with landscaping reputation management.
The world of landscaping is left a little rougher due to the effects of the previous year, but it is nowhere near impossible to bounce successfully back. For example, the tourism sector is one of the industries left in the dust due to the pandemic, but it has somehow managed to find its place amidst overwhelming odds. In the case of landscaping companies, there are plenty of other ways to get the job done. Here is just a little guide to landscaping reputation management.
The importance of your online reputation
Let it be known that in 2021, a company’s online reputation is firmly at the top of the priority list. Even those who might have to deal with local establishments and are trying to build a brand in a single location will still have to work with the online reputation, as most homeowners are content to stay at home and get everything they need from online products and services. It means that those relying on local establishments have to try twice as hard to get people to make a purchase, and it might not be enough if the company only makes use of print marketing to get the job done.
Fortunately, print marketing is nowhere near as easy as digital marketing, and the latter is precisely where the current business landscape is. A landscaping company might think it odd to try so hard in the digital space for success, but it’s a generally straightforward process. When it comes to landscaping reputation management, it all starts with the primary website.
How the primary website generates leads
To be entirely fair, for most companies out there, the only way to generate leads would be through the use of the primary website. It is where online users visit to potentially be turned into paying customers, and getting people to take that plunge can be a surprisingly simple process. First and foremost, it would be a good idea to keep things as simple as possible for the website. Keep in mind that a business website is all about providing products and services and little else.
For example, when it comes to a landscaping company, it would be a good idea to have quality pictures of the company’s projects. However, there is such a thing as too much quality, and having an image at a specific resolution is crucial for a website’s loading time. If the quality/resolution is too high, it could result in a slower loading page, which could result in a higher overall bounce rate — which is the rate at which people click out of the site upon visiting the main page.
The primary website’s home page is also one of the most critical parts of the site, as it is where people will decide if the company is worth their time and money. They might spend half a minute thinking about it from the front page before going anywhere else, which means it is the best time to place a short and sweet paragraph about the company’s goals and services. Keep in mind that online users can tell right away if a website is flighty and complicated or if it respects their time. While a complicated website might be fantastic for fan sites and other resources, a landscaping website would ideally be as quick and to the point as possible.
On the topic of marketing and content
As far as marketing goes, a good idea would be to have a section for blogs and articles relating to landscaping. The company can even take it a step further and fix it so that every blog and article piece has a bit of a local touch. It can have something to do with local events, or have information that is more relevant to locals than anyone else, but the use of such methods is the specialty of local search engine optimization (SEO). It is not just there to help reassure people that they’re making the right decision with the company, it is also there to help companies get noticed by the Google algorithm and allow the website to be ranked higher on the search engine results page (SERP).
Marketing can also stretch over to social media, where a popular landscaping company might be able to find their forte amidst happy supporters. It is a great place to gain a positive relationship with clients, and it is also a great place to urge clients to write reviews about their experiences. While not everyone might write a review, there will likely be enough to attract even more attention.
At the end of the day, while plenty of things were turned around due to the problems that come with the pandemic, the result is a shift to the digital space that might even be easier for landscaping reputation management. While it might be somewhat overwhelming for new landscaping companies to get used to all of the responsibilities online, it will not take too much effort to get the ball rolling. With a bit of effort and commitment to maintaining a positive online reputation, anything is possible for any landscaping company.