Nearly 40% of people will stop engaging with a website if the content or layout is unattractive. Meanwhile, almost 50% say a website’s design is the top factor in determining a company’s credibility. Improving load times can prevent the loss of 7% of your conversions, too.
In other words, your website design and development can have a major impact on your business.
Don’t risk updating your website alone. Otherwise, something might break or problems could get worse. Instead, rely on an experienced website design company for help.
With their experience and expertise, you can impress customers and start drawing new leads.
On the fence about hiring a custom website design company? Here are seven reasons you shouldn’t wait.
Read on to discover the benefits of hiring a design company today!
1. Strengthen Your Marketing Strategy
Your company website can act as the backbone of your entire digital marketing strategy.
For example, you can link your social media posts and emails to a page on your website. You can also direct people to your site using pay-per-click (PPC) ads. From there, you have the chance to convert website visitors into leads.
If your website is slow, outdated, or unappealing, those visitors will turn away.
You can also use your website to develop a strong search engine optimization (SEO) strategy. With SEO, you can improve your rankings on search engine result pages. Higher rankings can help you generate brand awareness.
People can click on the link to your website to read your customized content. Then, you can establish your credibility before converting leads into sales.
Working with the best website design company around will allow you to update your website with these strategies in mind. Otherwise, you could waste time and money on ineffective strategies. You’ll continue losing leads if your website isn’t up-to-date.
Consult a website design team that understands how to update your site with various strategies in mind. Then, you can set those strategies (and your entire business) up for success.
2. Appeal to Your Target Audience
Did you design your website with your ideal customers in mind? If not, they might turn away from the design or content. It’s important to consider your audience when updating your site.
Your web design team will take the time to gather customer and competitor research. They’ll consider what your competitors are doing to appeal to customers. They’ll look at the trends your customers are already following, too.
Then, they’ll update your site to appeal to your target audience.
Updating your site with your customers in mind can benefit your SEO and PPC campaigns.
Otherwise, anyone who visits might leave without clicking around. Your bounce rate will rise, which can hurt your rankings.
Don’t let that happen! Instead, start wowing your target audience with stunning website design.
3. Boost SEO Rankings
If you want to rank above your competitors on Google, you need to update your website.
Google prioritizes websites that offer a positive user experience. It also uses mobile-first indexing to determine your rankings. You can use Google’s Mobile-Friendly Test to make sure your site is optimized.
If it’s not, contact a custom website design company right away. Otherwise, your website’s SEO rankings will continue to drop.
Google also considers its Core Web Vitals when determining rankings. The Core Web Vitals are a series of user-centric ranking factors. Appealing to the Vitals will ensure a positive user experience.
Learn how to design a website from an experienced team of professionals. Their website design services will boost your rankings and draw in more customers.
4. Access to Experience and Expertise
Taking the DIY approach can waste your time, money, and energy. You might make design choices that fail to appeal to customers. You might even break a component of your site.
Don’t risk it. If your site goes down, customers might get frustrated. They’ll turn away, only to start shopping from your competitors instead.
Before that can happen, consult the best website design company around. You can leverage their experience and expertise. They’ll help you make more informed design decisions with your goals and customers in mind.
5. Remain Competitive
Chances are your competitors have already updated their websites. If you’re falling behind the times, your customers will take notice. They might think you’re irrelevant and outdated.
Instead, rely on a website design agency with the experience you need.
They’ll determine what your competitors are doing right (and wrong) before updating your site. You can get a step ahead of the competition and start wowing your customers.
6. Improve the UX
Around 88% of consumers won’t return to a website after a bad experience. Bad mobile optimization annoys almost 50% of people, too. Remember, people might leave, hurting your bounce rate.
Instead, work with a custom website design company that understands user experience design trends. Positive UX ensures your site is easy to navigate and use. You can improve your dwell times and clicks while lowering your bounce rate.
Improving the UX will encourage people to learn more about your business, too. They’ll recognize your credibility and consider shopping. Then, you can start converting more visitors into leads and sales.
Your ROI will start to improve as a result.
You can learn about this web design company here to get started.
7. Track Trends
New design and development trends pop up constantly. Remember, falling behind the trends could cost you customers. If your site looks outdated, your brand’s reputation might take a hit.
Before that can happen, consider an experienced web design agency. Ask them about the latest trends. For example, they might recommend micro-animations or dark mode.
They’ll help you determine which trends best appeal to your audience. Then, you can start impressing anyone who visits your site.
Designed Right: 7 Reasons You Should Hire a Website Design Company ASAP
Don’t fall behind the times or risk losing potential customers. Instead, consider these reasons to hire a website design company immediately. With their experience and expertise, you can impress customers and get a step ahead of competitors.
Update your website with an experienced team at your side today.
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