Networking is one of those pieces of business, whether full-time or parttime, that nobody likes doing except for should do to assist the business with developing. A solid organization can open ways to new open doors, give significant guidance, and also make your side business more visible.
Nowadays, you can find virtual networking events too, which are less daunting than in-person events. You can start with those as you build confidence and comfort and then start attending in-person events.
7 networking strategies to grow your side business:
1. Start with Who You Know
Try not to pass up your current contacts as they can be expected leads and open doors. Connect with companions, family, and previous associates to tell them about your side business. They could turn into your clients as well as acquaint you with others in their organizations. A straightforward discussion can prompt unforeseen open doors, so keep in mind the force of your nearby circle.
2. Attend Industry Events
Industry occasions, similar to gatherings and workshops, are mother lodes for systems administration since you’ll track down similar individuals anxious to learn and associate. Make it a point to attend these events regularly. When you do, be proactive in introducing yourself and exchanging contact information. Keep business cards handy. You can also go a step ahead and print a QR code on the business card that opens into your website or LinkedIn.
3. Network Through Social Media
Platforms like LinkedIn, Twitter, and even Instagram offer opportunities to connect with industry leaders, potential clients, and other entrepreneurs. Share content relevant to your business, engage with others’ posts, and join groups or forums related to your industry.
4. Offer Help Before You Ask for It
Being a business owner isn’t all about making money. You can build some relationships through non-incentivised work, which will then bring more money in the future. Whether it’s sharing expertise, providing referrals, or supporting others’ projects, your generosity won’t go unnoticed. It makes you appear resourceful and you’ll soon be approached to feature in blogs, podcasts, and local events, all of which will bring positive attention to your business.
5. Follow Up Regularly
After meeting someone new, always follow up with a quick thank you message or email. Thank them for talking to you and highlight some points from your conversation that stood out to you. This not only shows that you value the connection but also keeps the communication line open for future interactions.
6. Keep Expanding Your Network
If one event didn’t go according to plan, move on and look at other events. Make an effort to connect with people outside your immediate industry as well. You never know how different fields might provide fresh perspectives or new business opportunities.
7. Be Patient and Persistent
You might feel out of place when attending the first few events but remember it is a long-term commitment. Some people attending these events might have been coming out for years and already have a close-knit network. Focus on nurturing your relationships and staying in touch with your contacts. Over time, your efforts will start to yield results.
For more side hustle tips, visit Carrie’s Courses blog.