Two-thirds of businesses close down within a decade of opening their doors. Want to defy the odds and succeed where others fail?
Well, your business marketing has to be on point!
Only by putting your products and services in front of the right people, at the right time, in new and inventive ways, will you ever build the brand and make the sales required to win. Want some help coming up with some creative marketing ideas?
Keep reading for 4 approaches that are sure to deliver amazing results.
1. Urban Efforts
Consumers are so accustomed to online ads nowadays that they’re becoming increasingly ambivalent about them! The result? There’s a reasonable marketing incentive to step back from digital platforms and refocus on real-life endeavors.
Urban environments are the perfect arena for this. For example, if you’re a local business, you could send out flyers to local cafes, put up posters on public notice boards, or write your latest promotion in chalk on the sidewalk.
2. Video Mailers
To learn about video mailer campaigns is to realize the potential on offer! These clever devices are essentially video brochures that combine two powerful forms of marketing: video and direct mail.
By sending would-be customers a video mailer through the post, they can learn more about your product/service with a compelling visual element that’s lacking in traditional print marketing. Furthermore, the message contained in the embedded video can be personalized and customized for even better results.
3. Start a Podcast
Content’s still king as far as marketing in 2021 goes. Yet not all forms of content are made equal! With limited resources at your disposal, it’s important to select the medium that stands to deliver the best bang for your buck.
Both written and video content are viable options here. But we recommend starting a podcast! Their popularity has skyrocketed in recent times, making them one of the most effective ways to build a community and promote your business.
4. Referrals
One of the most powerful and timeless forms of small business marketing is the humble word-of-mouth referral. After all, other people are spreading the message about your business and generating leads on your behalf!
Of course, the real secret to letting word of mouth work its magic is providing the best possible customer experience. To speed things along, though, why not start a referral scheme? By offering existing customers incentives for referring a friend, you’re almost guaranteed to get new customers through the door.
Remember These Unique Business Marketing Ideas
Business marketing is a crucial component of running a successful operation. However, coming up with new and unique marketing ideas all the time is no mean feat! With any luck, the insights in this post will have provided some useful inspiration that’ll help in this regard.
Now, these ideas should provide a useful starting point for improving your marketing ROI. But there’s much more to learn on the topic! To take your understanding to the next level, search “marketing” on the website now.
