Search engine optimization (SEO) is a large and growing market, and no one knows this better than Google. In fact, in the last year alone, Google tweaked its search algorithms an unprecedented 50 times. This has left SEO experts scrambling to keep up and forced businesses to invest more time and effort into refining their SEO strategy. The good news is that there is a lot we can learn from these algorithm updates as well as the new strategies emerging as a result of them. In this blog post, we’ll explore what makes SEOTonic unique from other SEO communities, why you should care about SEO on the voice, where SEO is headed next, and how you can leverage the latest trends for your business.
What is SEOTonic?
SEOTonic is a weekly podcast created by E-Scalability founder Eric Enge. The show, which has been running for over five years, covers a wide range of topics related to SEO. Topics covered on SEOTonic include everything from the basics of SEO to advanced technical SEO topics, the latest algorithm updates, and even the future of search. Each episode is between 30 and 60 minutes long, making it easy to listen while on the go. In addition to the podcast episodes, the SEOTonic website also publishes articles and interviews with SEO experts, making it one of the best one-stop shops for SEO information. One of the biggest advantages of SEOTonic is that it caters to every level of SEO experience. Whether you are an SEO beginner or a seasoned pro, you will find useful information in each episode.
Why You Should Care About SEO for Voice Search
While SEO is always evolving, the recent shift towards voice search has been particularly dramatic. Google now processes over 20% of all queries using the voice, which represents a 400% increase since 2017. This means that if your SEO strategy is not optimized for voice search, you are missing out on a huge opportunity to drive traffic to your site. The good news is that optimizing for voice search is actually easier than traditional SEO. This is because a voice search query is more like a conversation than a written search engine query. Therefore, the content that ranks highest in voice search is usually much shorter and more information-based than content that ranks for written search. The long-tail keywords that used to be the bread and butter of SEO are no longer as important. Instead, you need to focus on answering the customer’s question as quickly and efficiently as possible.
Where is SEO Headed?
The latest algorithm updates are a good indication of where SEO is headed next. After all, Google’s algorithms are based on a machine learning model that is constantly being tweaked and improved. For example, one of the most recent algorithm updates, called “Carrot”, focuses on rewarding sites with quality backlinks. In the past, Google used to actively punish sites that tried to build links using unethical or spammy techniques. The latest algorithm update, however, means that Google now actively rewards sites with high-quality backlinks. This is an important shift not only because it marks the end of Google’s efforts to reduce the impact of low-quality links but also because it hints at a shift towards rewarding content that is more useful to the reader. This is something we will discuss more in the next section.
Overall, SEO is an extremely complex and fast-changing field. That being said, it is also one of the most important aspects of any online business. If you want to rank highly in search engines, you need to have a strong SEO strategy. If you are new to SEO or if you have not updated your strategy in a while, it is essential to stay on top of the latest trends. This is where sites like SEOTonic come in. By listening to podcasts like SEOTonic and reading articles on SEO, you will stay informed of the latest trends and be able to implement them in your strategy. That way, you can make sure that your SEO strategy is as strong as it can be in order to drive more traffic to your website.