Top 8 Tips For Content Marketing in 2021


    Of all the marketing strategies available to small business owners, content marketing is one of the most effective. Content marketing isn’t just about pushing products or services to consumers.

    Content marketing is the practice of connecting with consumers on a more meaningful level by providing them with answers, solutions, entertainment, and advice. It extends to blog articles, social media posts, emails, and anything else you publish online.

    The question is, how can you make content marketing work for you? How can you use content marketing to boost your brand awareness, generate leads, and ultimately, make more sales?

    We’re here to answer those questions. Keep reading for eight content ideas designed to put your brand on the map and more money in your pocket.

    1. Refine Your Niche

    First, your brand needs to stand for something. It doesn’t have to be something overtly noble like feeding the hungry, but it must fall within a certain niche.

    A niche is your specialty. What aspect of your business or blog makes you different than your competitors? In what ways are you unique in your industry.

    Hone in on your niche to further identify your target audience. Then, you can create content specifically for people who want and need it.

    2. Create Content for Your Target Audience

    As we just mentioned, your content marketing strategies will be far more effective if you’re creating it for a certain demographic of people, i.e. your target audience.

    These are the people for whom your products, services, or blog was created. By writing content based on their passions, interests, likes, dislikes, problems, and needs, you’ll automatically be creating something of value.

    In turn, your content will be more popular among those demographics of consumers. More people will follow you on social media, subscribe to your email, and return to your blog time and again.

    3. Add Value to Your Content

    Now, let’s define what “value” is in terms of content writing practices. To be of value, your content must provide the reader/viewer with something they want or need. This largely comes down to your niche and target audience.

    For example, if you’re operating a parenting blog, valuable content will include things like:

    • Parenting advice
    • Tips on disciplining children
    • Homeschooling tips
    • Nutrition advice
    • Family fun ideas
    • Tips on keeping your kids active
    • And more

    In some cases, providing something valuable simply means entertaining your audience. Otherwise, stick to helping your followers solve problems, answer questions, etc. Essentially, content marketing should be used to help them improve their lives in some way.

    4. Use Effective Keywords Organically Throughout Your Articles

    One of the most important marketing trends of our age is search engine optimization. SEO is the coding used by search engines to direct people to the most relevant content based on keyword searches. The SEO you implement in your blog will dictate your organic website traffic.

    Therefore, it’s important to place a major emphasis on filling your blog articles with effective keywords based on your niche and industry. However, we recommend using niche-specific, long-tail keywords. Using generic keywords would be like putting a drop of water in the ocean and hoping it stands out from the rest of the water.

    If you’re a local business, you’ll also want to increase your local SEO. This includes:

    • Geographic location keywords (city, state, county)
    • Conversational keywords (“near me, local, nearby, etc.”)
    • Registering your company with Google My Business
    • Affiliating with other local businesses (posting on their websites and vice versa)
    • And more

    SEO is the staple of organic website traffic. If you don’t know how to optimize your website for search engine traffic, work with an SEO agency to increase your online visibility.

    5. Write a Relevant and Compelling Meta Description for Each Blog Page

    Creating effective meta descriptions for your blog pages is one of the best content writing practices. Meta descriptions are the small blurbs you find under website links on search engine results pages. They tell the user what they will find by following the link.

    This is important because most users are lazy (for lack of a better term). They want to find what they’re looking for without clicking on links, backtracking, then clicking on more links.

    By creating a relevant and compelling meta description (that contains your keywords), you’ll be able to ensure more link clicks. This will automatically increase your website traffic.

    6. Include Internal Link in Your Articles

    Next, you need to think about navigation, convenience, and usability in your content marketing. You want your website visitors to stick around as long as possible.

    The longer a user stays on your website and the more pages they visit during each session, the better your SEO ranking will be. The better your SEO ranking is, the more visibility your website will have on search engines.

    You can accomplish this by including internal links on each page leading your visitors to other pages on your website. This can be to other relevant blog articles, contact pages, specific product pages related to the post, etc.

    7. Make Your Content Easy to Read

    One of the most important content writing practices is making it easy to read. For blog articles, this means breaking up your text with multiple headers. Remember, you’re not writing an essay, you’re writing an article.

    Readers don’t want to be confronted with giant walls of text. They want something they can easily read or scan through to get the information they want.

    Additionally, break up the text with proper spacing. Try to keep your paragraphs to just two or three sentences each. This will make it easier to read.

    8. Consider Boosting Posts

    Finally, remember that it takes a while to build up your SEO ranking. You won’t have a massive audience right away, no matter how amazing your content ideas are.

    As such, it’s not a bad idea to promote your content marketing using paid services. For better SEO visibility, consider using pay-per-click advertising. You can pay a search engine a predetermined amount per user click to promote your website based on certain keyword searches.

    Additionally, boost your social media posts to get your content in front of larger audiences. This is a great way to attract more followers and generate more leads.

    Looking to Generate More Leads With Content Marketing?

    As you can see, there are endless content marketing strategies out there you can take advantage of. Primarily, your success comes down to consistent, valuable content creation.

    If you want more help with your marketing, stick around and check out some of our other articles. We have tons of content for the marketing industry, small business tips, and everything else you need to succeed.