Did you know YouTube has nearly two billion users?
If you run a business, you should definitely think about using YouTube as a marketing platform. After all, because the user base is so big, there’s a good chance you’ll be able to reach your target market on this platform.
Below we’re going to cover some of the things you need to know about using YouTube for marketing. If you want to get the most out of YouTube, this post will teach you how to get great results.
Do Not Overcomplicate YouTube
If you’re new to YouTube marketing, you might think that you’ll need a complicated strategy to succeed on this platform.
However, this isn’t really true, as YouTube is actually quite easy to master once you understand a few basic concepts.
To begin with, you first need to understand that YouTube marketing is essentially split into two different categories:
- Organic marketing
- Paid marketing
Organic marketing comes down to creating content that will be relevant to your target audience. For example, if you’re a dentist, you might create some videos that explain the various dental procedures that people can have.
Paid marketing is when you create video ads that people will see while they’re browsing YouTube. So, if you’re a dentist, you might create a video ad that promotes something like teeth whitening.
Organic marketing is cheap, but it can take a bit of time to kick in, and so it might not be the best option for everyone.
Paid marketing is a lot faster, as you can often get results the very same day. Because of this, many business owners prefer paid marketing over organic marketing.
Thus, in the next section, we’re going to explore how paid marketing works on YouTube and how you can get great results.
Succeeding With YouTube Ads
Success with YouTube ads often comes down to the quality of your ad and the targeting settings you use.
If you want to create a high-quality ad, you should try to make something that is short and to the point. So, your video should quickly mention the benefits on offer and how people can take action.
In terms of targeting, you just need to make sure you select the right location, as well as the right ‘topics.’
Once you’ve set up your ads and your targeting, you will need to select a ‘bidding strategy.’ Generally, you can choose from cost per mille (CPM) or maximum cost per view (MCPV).
For most people, CPM will often deliver the best results at the best price. If you’d like to learn more about how this bidding strategy works, you should check out this blog post from Media Shark.
Will You Use YouTube for Marketing?
This post has provided you with a quick guide on how you can use YouTube for marketing.
You should now try setting up a YouTube marketing campaign of your own. If you encounter any problems, you should read the official documentation provided by YouTube.
This documentation covers a lot of things, and if you give it a quick read, you should be able to solve the issues you’re dealing with.
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