Nearly 70% of all activities online start with a search engine like Google. Nearly 50% of these searches are local. Chances are, consumers are online, looking for doctors in the area.
With search engine optimization (SEO), you can boost your ranking. Then, you can appear in front of more prospective patients and draw them to your website. You could generate more leads and book more appointments as a result.
Not sure where to start? Here are the five tips you need when considering SEO for doctors.
With these tips, you can discover how to get on the first page of Google. Get started today!
1. Understand Your Patients
Before anything else, it’s important to research your patients. The better you understand your patients, the more likely you’ll appeal to their interests. Otherwise, you could create website content that fails to meet their needs.
Research your patients and determine what keywords they search for online. You can gather medical SEO keywords using SEMRush, Google Trends, or Keyword Planner.
2. Create Quality Content
Once you have a list of health care SEO keywords to use, start creating content.
Make sure your content appeals to the user intent and answers the questions your customers are asking. Then, optimize your content using your keywords.
3. Build Links
Link-building is an important component of SEO for doctors.
Try guest blogging by sharing exclusive content on someone else’s blog. Then, direct readers to your site within the content.
You can also work with an experienced SEO agency to build links. You can check out this seo company for dermatology to get started.
4. Improve Your Website
People who have a negative experience on mobile are 62% less likely to make a future purchase. A one-second delay in mobile load times can impact conversions by 20%. As you develop your medical SEO strategy, don’t forget to consider your website.
Improving your website can boost your search engine ranking. You can improve your chances of discovering how to get on the first page of Google.
First, make sure your website is optimized for mobile devices. Then, make sure your pages load quickly. You can use Google’s Mobile-Friendly Test and PageSpeed Insights to check.
Make sure to improve your website with the user experience in mind, too. Google uses its Core Web Vitals to ensure websites offer a positive experience.
If your website is slow, people might leave. Your bounce rate will rise, hurting your SEO for doctors.
5. Keep Up With Trends
As you use these SEO basics, make sure to keep up with the trends, too.
For example, voice search and featured snippets are becoming more popular. You can appear for featured snippets by focusing on long-tail SEO keywords.
Try creating more video content this year, too. Then, optimize your post with a transcript.
SEO for Doctors: 5 Tips for a Higher, Healthy Ranking
SEO for doctors doesn’t have to feel stressful. Instead, keep these five tips in mind. With these tips, you can learn how to get on the first page of Google in no time!
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