Do you have an idea to promote? Do you want to showcase your research in a creative way? If so, then an infographic is the perfect solution. Infographics are a powerful marketing tool that can help you reach new audiences and increase sales.
Designing engaging infographics for marketing purposes may seem like a daunting task, but it’s actually easier than you think. Here are some things to know before designing infographics for marketing purposes.
What is an infographics and what should be included?
An infographic is a visual representation of data. It can be used to show statistics or other information in an engaging way that is easy for the reader to understand. Infographics are one of the best ways to present data because they are more interesting than just reading text on a page.
The infographics should include your company logo, the name of your business, and any contact information you want to share with viewers. The infographic itself should include the following:
-Title of the infographic
-A brief explanation of what it’s about
-Main points or topics covered
-Conclusion
-Sources if needed
How to create a successful infographic
Creating a successful infographic is more about the content than it is about design; however, some simple steps can increase your chances of success. A successful infographic will have a clear message and a distinct visual look.
The most important thing to do when designing an infographic is to make sure that if someone looks at it for 30 seconds or less, they will know what your message is. Infographics are most effective when they clearly communicate information in a creative way with engaging visuals.
For example, say you want to create an infographic with the goal of showing how many people in the world live on $2 a day or less. You would use color, images and text to communicate this message with clarity.
When you’re designing infographics for marketing purposes, you should be as specific as possible with your design choices. For example, if you were going to send out a holiday card, you would use different colors and designs for Thanksgiving versus Christmas.
Designing for marketing purposes
The first thing to consider is what you want the infographic to do. What are you trying to promote? Are you trying to sell a product or service? Are you trying to attract new customers? Are you trying to share information about your business?
Once you have a goal in mind, your next step is deciding on the content of the infographic. Do you want it’s main focus to be statistics or do you want it be more visual? You also need to take into consideration how detailed the information should be. For example, if your goal is to promote a product, then selling points are important details. But if your goal is to educate people about an event that happened in history, then less detail will work better for that type of infographic.
Designing for educational purposes
First, know your audience. What are the major demographics of the people you’re targeting? For example, if your company sells products for teenagers, then your infographic should be designed with that demographic in mind.
Second, design an infographic that is engaging and informative. Make sure to include information that is relevant and important to your target audience.
Third, make it visually stimulating. Use images and text in a creative way to keep viewers engaged. Include charts or graphs that illustrate points you want to emphasize.
Fourth, choose a topic that has something new to offer that the audience would find interesting. For example, if you’re creating an infographic about marketing campaigns on social media networks like Facebook or Twitter, consider including stats on what type of posts are successful or how often people share posts from these sites on their timeline or feed.
Fifth, create an outline of the design ahead of time so you can avoid any mistakes once you get started designing the actual infographic.
Finally, use catchy headlines and subheadings for different sections of the infographic so readers don’t forget what they learned about halfway through reading it!
Conclusion
Infographics are becoming more and more popular in the marketing world. They are a great way to grab your audience’s attention, educate them on a topic, or share information with them. The infographic below offers some great tips when it comes to designing infographics for marketing purposes.
So what are you waiting for? Designing an infographic can be easy. All you need is a bit of creativity and the information you want to share with your audience.
If you need help in designing an infographic or you don’t know how to do it, make sure to contact us. Our company is specialized in designing infographics for marketing purposes. We will be more than happy to help you!
