What is Structured Data
When you have a large amount of structured data, it’s a great way to increase your SEO visibility, your organic traffic, and your clickthrough rate.
This is the case for the majority of modern businesses that are selling online.
The key word there is large. And you don’t have to do it yourself.
Let me show you why.
It’s Difficult to Measure Organic Traffic With Structured Data
A lot of businesses aren’t aware of how to measure the traffic that’s coming to their websites from various website analytics.
For the most part, it’s hard to do so.
While there are tools like Google Analytics that help you measure your website traffic in more precise ways, it still isn’t quite enough to see the true amount of visitors to your website.
Why a Structured Data Strategy is Important
Web scraping is a software technique for extracting information from web pages or data feeds. Scraping is often used for uncovering information by creating a series of small queries and responses that look for patterns in the response.
Scraping can reveal additional information about a website, including:
Product categories and prices
Location of the customer’s browser
Website analytics data
Personalization data and visitor data
Online payment data and site-wide conversion tracking
But this technology isn’t just being used for performing background checks on customer experience and website data. It’s also being utilized for data enrichment, social marketing, and helping companies keep their content current and relevant.
How to Boost Your Organic Visibility With Structured Data
Structured data is gaining popularity as the driving force of digital marketing. It can enhance search engine rankings and expand the content reach of marketers on the web.
But there are some things that you need to know about structured data if you want to boost your organic visibility.
If you are not a regular visitor to the world of structured data, you need to learn how to make the most out of it.
Structured Data: Simple Examples
Here are some simple structured data examples for you to get a clear idea about how they work:
Blog Posts
Blogs have a separate title tag, meta description tag, content attribute, and image attribute. They are often used as categorizing tags.
Single Image
Single images have a body attribute which contains the image’s dimensions, as well as a caption.
The Benefits of a Structured Data Strategy
Larger enterprises often lack the space for structured data, which makes it harder for smaller businesses to compete.
Businesses of all sizes can find structured data useful, but for smaller businesses, it can make a real difference in their online presence.
If you want your content to really stand out in a crowded online space, you need to get started on a structured data strategy.
This is exactly why I wrote the post Structured Data: Good for Your Business, Bad for You.
You’ll learn why structured data can make your business more visible online, how to do it, and what you should pay attention to when it comes to improving your structured data strategy.