If you work strategically then it is not much difficult to build brand awareness in this digital era. Video marketing has been a powerful source for brands to reach a broader group of audience and increase brand engagement.
With the increase of video-sharing platforms and the availability of high-speed internet people usually prefers visual content.
What is video marketing?
Basically, video marketing is a strategy of using videos as a source of promotion for your product or services. Through video content, it is easy to connect with the target audience.
The popularity of video marketing is increasing at a fast rate as users are inclined toward video content more. Video content is easier to consume than all the other forms of content.
There are a number of advantages of using video marketing such as increasing engagement, more retention power, and straightforward explanation of complex problems.
By showing your brand values and mission, you can build a strong connection with your target audience.
Utilize Social Media Platforms
When building brand awareness, nothing can beat the power of social media. You should prioritize social media as the top source for brand building.
Use the power of social media platforms like YouTube, Instagram, Facebook, and TikTok to reach a wider audience and connect with them.
Choose the right platform: Firstly choose a social media platform where your target audience is more active. If you get to know the correct platform then you will get better results of your investment.
Create engaging video content: Social media users like to consume video content. Your task is to create engaging and shareable content. You can use any AI video creation tool to create video content quickly, easily, and cost-effectively.
Incorporate the latest trends: Well, if you create any video utilizing the latest trends and hashtags then there is a high chance of getting the video viral. The more likes and share you get, the more brand awareness you will gain.
So, these are some tips that you can follow to use social media videos in boosting your brand awareness.
Use Videos on Landing Pages
Well, your business must be having a website or landing page. Using video content in landing pages captures visitors’ attention and communicates the message effectively.
Placing video content strategically on websites not only increases brand awareness but also helps in gaining the trust of your website visitors. You can integrate videos demonstrating your business or service. Highlight the benefits of your business.
You can also collect video testimonials from your customers and add them to your website. Testimonials are very essential for any service-type business. I highly recommend using testimonials and case studies to gain the trust of new visitors.
When any potential customer sees any positive testimonial of your existing customer then it leaves a great impact to trust your brand. People like to know the opinion and experiences of previous customers before choosing any product. Basically, video testimonials act as social proof for your business.
Engage In Live Videos
Live videos are a great way to connect with your audience, demonstrate your product, and strengthen your brand awareness.
Here are some ways how live videos can help you in boosting brand awareness:
Real-time engagement: If you conduct live video on any platform you can do real-time conversations with your audience. Interacting with viewers through comments can definitely help your brand to create a good relationship with the audience.
Demonstrating products or services: You can showcase your product or service by live streaming and guide people about it. This type of video is much better than traditional brand ads. Make a video about the features, offers, and how-to guides of your brand products.
Promotion announcements: Announcing the offers and promotions of your product through live video can get more conversions in a short time. Conducting such events live creates a matter of urgency among the audience.
Collaborations with others: You can collaborate with other expert influencers for conducting live videos. Host live videos, Q&A sessions, and interviews with other brands to connect with their existing users and reach. Such collaboration is a great way to build brand awareness.
Optimize Video for Search Engine
For organically growing the views, reach, and engagement of your brand videos you have to optimize the video for better ranking on search engines. If you optimize the video then there is a high chance that the video appears in relevant search results.
A higher impression in search results means more exposure to your brand and that ultimately leads to increasing your brand awareness. Organic traffic is the most targeted traffic as they reach your website by searching a relatable query and the maximum conversions are found through organic traffic.
But how to optimize the video? Do you have the same question in your mind?
Well, video optimization may include keyword research, optimizing the title and descriptions according to the keyword, tags, etc. For more engagement and reach to your video, you should optimize it accordingly.
Video Marketing vs Content marketing – Which one is better?
Well, we already covered what video marketing means. Whereas content marketing is almost similar but it only revolves around text content in the form of blogs.
Both video content and text content are strategically important for a business. In fact, a business should use both forms of marketing. Embedding a video in a blog post will perform much better.
Content marketing basically revolves around providing informative content, educational content, and case studies that address the audience’s needs. On the other hand, video marketing is best for conveying a message easily, telling stories, or demonstrating any product.
The benefits of video marketing are visuals and engagements, emotional impact, demonstration and product showcases, broad reach, etc.
Whereas, the benefits of content marketing are: easy to create, versatility, building trust and credibility, long-term value, etc.
According to me, both forms of marketing are important. They are dependent on each other and results are better if we use both of them together. Brands should use videos in their content to convey messages easily and build trust.
Video marketing is a crucial component for building brand awareness. By demonstrating products, storytelling, and exciting visuals, there is a great chance of getting attention from viewers. Build deeper connections with your audience through videos and grow your business.